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UK Consumers Warned: AI Chatbots Risk Inaccurate Financial Advice

# AI Chatbots Giving Inaccurate Money and Travel Advice, Research Finds Artificial intelligence chatbots are giving inaccurate money tips, offering British consumers misleading tax advice and suggesting they buy needless travel insurance, research has revealed. Tests on the…

UK Consumers Warned: AI Chatbots Risk Inaccurate Financial Advice

# AI Chatbots Giving Inaccurate Money and Travel Advice, Research Finds

Artificial intelligence chatbots are giving inaccurate money tips, offering British consumers misleading tax advice and suggesting they buy needless travel insurance, research has revealed.

Tests on the most popular chatbots found Microsoft’s Copilot and ChatGPT advised breaking HMRC investment limits on Isas; ChatGPT wrongly said it was mandatory to have travel insurance to visit most EU countries; and Meta’s AI gave incorrect data about how to claim compensation for delayed flights.

Google’s gemini advised withholding money from a builder if a job went wrong, a move that the consumer organisation Which? said risked exposing the consumer to a claim of breach of contract.Which? said its research, conducted by putting 40 questions to the rival AI tools, “uncovered far too many inaccuracies and misleading statements for comfort, especially when leaning on AI for critically important issues like financial or legal queries”.

Meta’s AI received the worst score, followed by chatgpt; Copilot and Gemini scored slightly higher. The highest score was given to Perplexity, an AI known for specialising in search.

Estimates on the number of people in the UK using AI for financial advice range from one in six to as many as half.When asked about their experiences, Guardian readers said they had recently used AI to find the best credit cards to use abroad, for advice on how to reduce investment fees, and to secure good deals on household appliances.

About the author: Anika Shah - Technology

MSc in Computer Science, senior reporter. Anika focuses on AI ethics, cybersecurity, and emerging hardware—frequently moderating panels at CES and Web Summit. “Anika Shah decodes tech breakthroughs and startup disruption shaping tomorrow’s digital landscape.”