Pan-American University Celebrates the Launch of “Run Executing. the Art of Making Things Happen”
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Mexico City, September 5, 2025.- The Pan American University recently hosted the launch of Run executing. The art of making things happen, a new book co-authored by Carlos Ruiz González, professor at the iPade Business School, and Alejandro Basterra, an executive with extensive experience in the chemical industry and a Faculty of Engineering alumnus.
The event, organized by Pan-American postgraduate in collaboration with the Faculty of Business and the Faculty of Engineering at Pan American, drew students, academics, and professionals eager to refine their strategic execution and organizational leadership skills.
A Dialog on Execution and Leadership
The discussion panel was moderated by Mtra. Cecilia Canal Garrido,Vice Chancellor of Campus Mexico City. Joining her were the authors, Dr. Santiago García Álvarez, Rector of Campus Mexico City, and MBA Agustín Zabulanes, a biomedical engineer with over 30 years of experience in the medical technology sector in Latin America. The panelists explored the challenges organizations face in translating planning into tangible results from multiple perspectives.
Carlos Ruiz González initiated the conversation by reflecting on the leaderS role as a “conductor” coordinating and aligning efforts: “Much has been written about strategic planning, but execution is an art that is learned in practice.” ruiz González emphasized that while methodologies exist for planning, execution demands judgment, discipline, and continuous adaptation.
Alejandro Basterra shared insights from his career, highlighting the importance of connecting the company’s purpose with employee well-being: “The well-being of collaborators must be at the heart of organizational activities. It is proven that when collaborators are happy, customers are more loyal and the company’s profitability improves.”
Trust and Organizational Culture as Pillars
A key theme throughout the discussion was trust as a essential pillar for triumphant execution. Panelists referenced global studies…
New Book explores Agile Leadership and Achieving Results
A new book by Ruiz González offers insights into effective leadership and achieving tangible results in various professional settings. Aimed at entrepreneurs, managers, students, and anyone seeking to improve their ability to execute on projects – whether within a large corporation, a small business, or a personal endeavor – the book delves into practical strategies for success.
The book emphasizes a proactive approach, encapsulated in the author’s concluding statement: “Planning is good, but running is better.” It explores key concepts like the Hingo model and the importance of psychological safety in fostering high-performing teams.
Key Concepts Explored in the Book
The book appears to focus on actionable strategies for leadership and execution. While specific details about the “Hingo model” aren’t readily available without further information about the book itself, the inclusion of psychological safety as a core topic is noteworthy.
Psychological safety,a concept popularized by Harvard Business School professor Amy Edmondson , refers to a climate in which people feel comfortable taking interpersonal risks – speaking up with ideas, questions, concerns, or mistakes – without fear of negative consequences. this is crucial for innovation, learning, and high team performance. Teams with high psychological safety are more likely to:
* Embrace challenges and experiment.
* admit mistakes and learn from them.
* Contribute diverse perspectives.
* Achieve better results.
The book’s emphasis on “running” over “planning” suggests a focus on agile methodologies and iterative approaches to project management. Agile frameworks prioritize adaptability and continuous advancement, recognizing that plans often need to be adjusted based on real-world feedback.
Who Should Read This Book?
The book is especially relevant for:
* Entrepreneurs: Those starting and scaling businesses need to be able to quickly adapt and execute on their vision.
* Managers: Leaders responsible for teams will benefit from understanding how to create a psychologically safe environment and foster a culture of action.
* Students: Future business leaders can gain valuable insights into practical leadership principles.
* Project Leaders: Anyone involved in managing projects, nonetheless of size or complexity, can apply the book’s principles to improve their effectiveness.
Further Information
The book is available for purchase[linktopurchase-[linktopurchase-currently missing from source].
Those interested in postgraduate studies can explore the academic offerings of Pan-American University: https://posgrados-panamericana.up.edu.mx/.
Key takeaways:
* Effective leadership requires a balance of planning and execution, with a strong emphasis on action.
* Creating a psychologically safe environment is essential for fostering innovation and high team performance.
* The book offers practical insights for entrepreneurs,managers,students,and project leaders.
Worth a look