Vass Immobilien, a real estate company based in Heilbronn, has reached 198,952 people across 23 cities and municipalities in the region through two Spotify audio spots launched on August 24, dbw media reported.
The campaign cost approximately €806 and achieved an 88% completion rate, meaning nearly nine in ten reached listeners heard the spots to the end, according to Spotify Ads Manager data cited in the report. At 0.4 cents per person reached, the audio ads played in cars, kitchens and during workouts throughout the Heilbronn area.
Two Spots Voiced by a Vass Team Member
The 16-second spots were voiced by Vanessa, a member of the Vass team, rather than a professional studio speaker. The team recorded the audio in the company’s office on Oststraße in Heilbronn, discussing the script in the morning and recording at 1 p.m. the same day.
Spot 1 targets homeowners who have lived in the same house for years, while Spot 2 addresses those whose children have moved out. Both end with the same closing line to reinforce the company name.
Recorded and Mastered in the Heilbronn Office
After recording, the team mastered the spots in-house, removing breaths and background noise to create a warm, close vocal sound before adding music and sound effects. The raw office recording and the final Spotify version use the same take, dbw media reported.
A banner displayed during playback on Spotify links directly to vassimmobilien.de, carrying listeners from the audio spot to the company website.
Weekly Impressions and Total Spend Since August 24
Since the campaign began on August 24, the spots have generated 266,831 total impressions. Weekly plays have ranged from 22,536 in the week of September 21 to 28,311 in the week of October 26.
The campaign runs at a cost of 3.02 euros per 1,000 impressions, which totals roughly €806 for the 266,831 plays recorded through November 6, according to the Spotify Ads Manager figures.
Cost, Voice Talent and Geographic Limits of the Campaign
What does Spotify advertising cost? The Vass Immobilien campaign ran at 3.02 euros per 1,000 impressions, or 0.4 cents per person reached, totaling about €806 for nearly 200,000 people in the region.
Do I need a professional voice actor? No. Vass Immobilien recorded the spots with Vanessa from their own team in their Heilbronn office and mastered them in-house the same day.
How precisely can the region be targeted? The campaign reached 23 specific cities and municipalities around Heilbronn, allowing geographic targeting at the local level rather than broad national buys.
The campaign shows that a local real estate firm can reach nearly 200,000 regional listeners on a major streaming platform for less than €1,000.
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