Via Montenapoleone: Where Luxury Shopping Reaches Record Highs
The street at the heart of Milan’s “quadrilateral of luxury” doesn’t just command the world’s highest retail rents; it also sees some of the highest customer spending. We’re talking about Via Montenapoleone, the central artery of this famed luxury district.
First Quarter 2024: average receipt at €2,379
Let’s look at the numbers. In 2023, data from the Duco Travel Summit revealed that each shopper in a montenapoleone store spent an average of €2,350. This significant figure reflects the luxury positioning of the brands along the street.
Last year saw an acceleration in sales, surpassing pre-pandemic levels. In 2019, Global Blue data indicated an average receipt of €2,175.
This trend appears set to continue in 2024. In the first three months of the year alone, the average spend per customer rose to €2,379.