VIK, the luxury wine and hospitality destination in Chile’s Millahue Valley, is expanding its facilities with a US$6 million investment to increase its total room capacity by nearly 50%. The project, funded entirely by the company, will grow the property from 29 to 43 rooms, including a significant expansion of its ultra-premium “PURO VIK” suite category, according to Gastón Williams, CEO of VIK for the Americas.
## Expansion Details and Capacity Growth
The expansion plan focuses on scaling the resort’s high-end infrastructure to meet consistent demand. The company reports maintaining a 70% occupancy rate with an average daily rate of US$1,200. By adding 14 new rooms, VIK expects to increase its annual room revenue by more than 40%, generating approximately US$4 million in additional yearly income.
The most notable growth occurs within the PURO VIK category, which features suites suspended on the valley’s hillsides. These units will increase from seven to 15, representing a 114% growth in the resort’s most exclusive inventory. Each new unit incorporates unique designs developed in collaboration with both Chilean and international artists, continuing the brand’s focus on integrating contemporary art into the guest experience.
## New Wellness and Tasting Infrastructure
Beyond lodging, the investment funds the construction of the Puro VIK Wellness Center. This facility replaces traditional spa offerings with a more extensive health-focused program. The center includes:
* Advanced sensory deprivation tanks.
* Hammam and sauna facilities, including dry and infrared options.
* Cold and hot plunge pools.
* Dedicated spaces for yoga and fitness training.
The resort is also adding two new glass-enclosed tasting rooms situated between the winery and the Pavilion restaurant. These spaces are designed to host tastings of the estate’s signature labels, including VIK, Milla Cala, and La Piu Belle, providing guests with direct views of the surrounding Millahue Valley vineyards.
## Strategic Positioning in the Global Market
With this expansion, the Millahue property becomes the largest retreat in the global VIK portfolio, surpassing the group’s existing operations in Italy and Uruguay. While luxury tourism continues to grow across various Chilean regions, the company currently has no plans to replicate the Millahue model elsewhere.
“We are concentrated on boosting Millahue and everything we have built as a luxury experience over the years,” Williams stated.
The company plans to further diversify its offerings before the end of the year with the debut of a new tasting space for its Stonevik wine label, which will be located at an altitude of more than 1,000 meters. This development underscores the brand’s strategy of pairing high-end hospitality with specific, landscape-driven wine experiences.
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