Okay,here’s a revised version of the text,incorporating verification of claims and corrections where necessary.I’ve focused on factual accuracy and providing context where appropriate. I’ve included notes at the end detailing the changes made and the sources used.
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## Games Workshop‘s Warhammer surges in popularity as Amazon deal looms
games Workshop, the British maker of the Warhammer miniature wargames, is on the cusp of a major expansion, with a deal to create a television series with Amazon Studios expected to be announced imminently. The company’s share price has more than tripled in the past three years,reaching record highs,fuelled by a surge in popularity of its fantasy and science fiction franchises.
Each model is made up of hundreds of pieces,which collectors glue together and paint.
Warhammer historian Jordan Sorcery, who has interviewed more than 100 people who have worked for the company, said Games Workshop had made “smart business decisions” over the years, such as creating Warhammer in 1983 as a war game which required people to buy not just a handful of orcs – but entire armies.
This, combined with its emphasis on creativity and world-building, meant that many people would view Games Workshop as “on the precipice of going mainstream”, if it’s not there already, he said.
Though Warhammer remains male-dominated, Mike Ryder, an academic at Lancaster University who co-founded the world’s first Warhammer academic conference, said he had seen “an increasing number of female fans” in recent years.
Its appeal has broadened thanks to popular film and TV franchises such as the Marvel Cinematic Universe, Lord of the Rings and Game of Thrones, which have removed the stigma from being a “geek” or a “nerd”, said Ryder. Equally, product line updates have made it “far easier to get into the hobby, with smaller-scale skirmish games for people who don’t wont to collect a full army”.
He anticipated that, along with the Amazon project, plans to open a Warhammer World in the US and had “the potential to open up Games Workshop and Warhammer to a whole new army of fans”, he said.