University of Washington and Alaska Airlines Extend Landmark Partnership

SEATTLE — The University of Washington (UW) and Alaska Airlines have announced a 10-year extension of their landmark partnership, continuing Alaska’s naming rights for Alaska Airlines Arena at Hec Edmundson Pavilion. The renewed agreement, announced on March 13, 2026, expands the shared commitment to student-athlete success and community engagement.

A Longstanding Relationship

The partnership reflects the long-term relationship between the University of Washington and Seattle’s hometown airline. Alaska Airlines first secured the naming rights for the arena in January 2011. Under the new agreement, Alaska Airlines will maintain its role as the Official Airline for the University of Washington.

Financial Impact and Student Support

The deal is estimated to be worth approximately $28 million to the university over the next decade . Up to half of Alaska Airlines’ annual investment will be dedicated to scholarships and community initiatives benefiting UW student-athletes, including signature events that bring together alumni, fans, and supporters.

Statements from University Leaders

“The University of Washington is proud to deepen our partnership with Alaska Airlines in ways that directly support students, serve our shared community, and help ensure our student-athletes have what they need to succeed in their competitions, classes and lives,” said University of Washington President Robert J. Jones . Athletics Director Pat Chun added that the partnership has “strengthened our community and expanded opportunities for students, alumni, and the broader Pacific Northwest” .

Arena Usage

Alaska Airlines Arena hosts competitions for a variety of UW athletic programs, including men’s and women’s basketball, volleyball, gymnastics, and women’s basketball .

Husky Stadium Naming Rights

The University of Washington has also taken the marketing initiative to seek naming rights for the field at Husky Stadium, a right that Alaska Airlines did not retain in the new arena agreement .