Whoop is launching its annual Black Friday promotional event on Nov. 19 at 8 a.m. ET, cutting up to $60 off new annual memberships and discounting accessories by 20%, Mashable reported. Because the company bundles its wearable hardware directly into recurring subscription fees, direct price cuts on its ecosystem remain rare outside the holiday shopping season.
Whoop Membership Tiers and Pricing
The company structures its hardware and software lineup into three distinct tiers. The entry-level Whoop One targets general fitness tracking. It bundles the new Whoop 5.0 sensor, a wired charger, and a CoreKnit Jet Black band. Subscribers get heart rate zones, VO2 Max metrics, recovery scoring, and women’s hormonal insights, though the tier omits real-time stress monitoring and biological age tracking.
Whoop Peak is built for users tracking daily stress and biological aging. It pairs the Whoop 5.0 sensor with a wireless PowerPack and a SuperKnit Obsidian band. The tier adds a real-time stress monitor, a health monitor dashboard with vital sign alerts, and Healthspan tracking that calculates biological age and pace of aging.
Whoop Life shifts toward clinical cardiovascular monitoring. Instead of the standard sensor, it utilizes a physical sensor called the Whoop MG, paired with a wireless PowerPack. The hardware unlocks on-demand ECG heart screener readings, atrial fibrillation detection alerts, and daily blood pressure insights.
Renewals and Accessory Discounts for Existing Members
Current subscribers receive access to discounted renewals starting Nov. 19. Existing members can renew or upgrade to Whoop Peak for $199 or Whoop Life for $299, with both options including a complimentary MG-compatible charger, Mashable reported. Additionally, Whoop is taking 20% off sitewide apparel and accessories, excluding standalone battery packs and the Meridian line, while select bundled accessory packages receive a 25% price reduction.
Secondary Holiday Sale Timeline
A secondary holiday sale runs from Dec. 12 through Jan. 7. This follow-up window offers 10% off new Peak and Life memberships. Existing users can also access 20% off Advanced Labs and GRAIL multi-cancer screening tests during this period.
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