Wisconsin Assembly Approves Tribal-Exclusive Online Sports Betting, Bill Heads to Senate
Madison, WI – In a significant move towards legalizing statewide online sports betting, the Wisconsin Assembly passed Assembly Bill 601 (A.B. 601) on Thursday, February 19, 2026. The legislation would authorize mobile sports wagering exclusively through Native American gaming tribes, sending the bill to the state Senate for consideration. The Assembly also passed a bill adding state regulations for University of Wisconsin athletes’ name, image, and likeness (NIL) rights.
Key Provisions of A.B. 601
A.B. 601 allows online wagers placed within Wisconsin to be processed on tribal lands under existing gaming compacts, though updated agreements and federal approval are still required . This approach mirrors a legal framework previously established in Florida. The bill passed without debate on a voice vote .
Tribal Revenue Model and Industry Concerns
The proposed legislation outlines a revenue model granting tribes 60% of the proceeds. This structure has drawn criticism from representatives of major sportsbook operators, who argue it could effectively exclude national brands from the Wisconsin market . Tribes have voiced support for the legislation, citing the impact of out-of-state online betting options and live betting markets on their existing casino revenue .
NIL Bill for College Athletes
Alongside the sports betting bill, the Assembly also passed legislation regulating name, image, and likeness (NIL) rights for University of Wisconsin student-athletes. The bill allows student-athletes to hire agents and enables universities to facilitate NIL agreements . It prohibits endorsements of tobacco products, alcohol, and illegal activities. Certain records related to NIL agreements will be exempt from public access for competitive reasons .
Legislative Path and Next Steps
The passage in the Assembly follows a previous postponement of a vote on the sports betting bill late last year . Both bills now move to the Senate, which had already been considering similar legislation. If approved by the Senate, the bills would be sent to Governor Tony Evers for his signature .
Wisconsin and the Expanding Sports Betting Landscape
Wisconsin’s consideration of online sports betting places it among a growing number of states embracing the practice. As of February 2026, 39 states have legalized sports wagering, with 31 offering mobile options . The state currently allows in-person sports betting at tribal casinos.