SportBusiness Podcast Unveils World Cup Preview with Martin Ross
The SportBusiness Podcast released a World Cup preview episode on June 12, 2026, featuring journalist and former Scotland international footballer Martin Ross. The discussion centered on the 2026 FIFA World Cup, set to be hosted by the United States, Canada, and Mexico, with Ross offering insights into the tournament’s implications for global football and the role of the Tartan Army, Scotland’s traveling fan group.
Martin Ross on the Tartan Army’s Role in the 2026 World Cup
Ross, who played 31 times for Scotland in the 1990s, emphasized the significance of the Tartan Army’s presence at the 2026 World Cup. “The Tartan Army isn’t just a fan group—they’re a cultural force,” Ross said during the episode. “Their energy and organization have become a benchmark for international football supporters.” According to the Scottish Football Association, the Tartan Army has grown to over 150,000 registered members, with a strong history of supporting Scotland’s national team in major tournaments.
The 2026 World Cup marks the first time the tournament will be held across three countries. FIFA confirmed the event will run from June 11 to July 19, 2026, with venues spanning 16 cities. Ross highlighted the logistical challenges and opportunities, noting, “Hosting in the U.S. and Canada could expand the World Cup’s global reach, but it also raises questions about accessibility for fans from smaller football nations.”
What to Expect from the 2026 Tournament
The 2026 World Cup will feature 48 teams, an increase from the current 32. This expansion, approved by FIFA in 2017, aims to increase participation but has sparked debate over competitive balance. Ross commented, “More teams mean more stories, but it also means some nations will have a tougher path to the final.”
The U.S. will host the majority of matches, with Mexico and Canada each hosting 10 games. The final will be held at MetLife Stadium in New Jersey. According to ESPN, the U.S. has already secured 11 venues, including SoFi Stadium in Los Angeles and Allegiant Stadium in Las Vegas. Ross noted the economic impact: “This could be the most lucrative World Cup ever, with estimates exceeding $10 billion in revenue.”
How the Tartan Army Plans to Navigate the 2026 Journey
The Tartan Army’s travel plans for 2026 are still in development, but Ross hinted at a focus on sustainability. “We’re looking at partnerships with eco-conscious travel providers to reduce the carbon footprint,” he said. The group has previously collaborated with organizations like the Football Supporters’ Federation to advocate for fan-friendly policies at major events.
Scotland’s qualification campaign for the 2026 World Cup will begin in 2024. Ross acknowledged the challenges but expressed optimism. “We’ve got a strong squad under Steve Clarke. If we can replicate the performances we’ve shown in recent qualifiers, we have a real shot at making it to the tournament.”
Why the 2026 World Cup Matters for Global Football
The 2026 World Cup comes at a pivotal moment for football’s global governance. FIFA’s recent focus on expanding the tournament has drawn criticism from some European federations, who argue it could dilute the competition’s quality. Ross pointed to the 2022 Qatar World Cup as a precedent, noting, “That tournament faced scrutiny over its timing and conditions, but it also showcased the sport’s ability to adapt.”
The event’s impact on youth football in the U.S. is another key factor. According to the U.S. Soccer Federation, the 2026 World Cup could boost participation in the country by 15% over the next decade. Ross added, “Hosting the World Cup is a chance to inspire the next generation of players and fans.”
The SportBusiness Podcast’s episode provided a detailed look at the 2026 World Cup’s potential to reshape football’s global landscape. With the Tartan Army’s involvement and the tournament’s expanded format, the event promises to be a defining moment for the sport.