Hyundai Card and Naver Host Tennis Tournament at Inspire Arena
Six of the world’s top women’s tennis players will compete for a $1.1 million prize pool at the Hyundai Card Culture Project 32, scheduled from December 25 to 27 at the Naver Arena at Inspire in Yeongjongdo, Incheon. The invitational tournament features five matches across three days, bringing several Grand Slam champions and top-ranked competitors directly to South Korean fans during the Christmas holiday. The total prize pool amounts to approximately 1.5 billion won.
Match Schedule and Tournament Format
Play begins on December 25 with two quarterfinal matches, followed by two semifinals on December 26 and the championship match on December 27. The six-player field features the top two seeded players receiving automatic byes into the semifinals, while the remaining four competitors battle through the opening quarterfinals. Tickets are sold exclusively to Naver Plus Membership members and Hyundai Card members, with a 10 percent discount available for customers who pay using the Naver Hyundai Card.
Star-Studded Player Field and Event Lineup
The tournament roster includes Aryna Sabalenka, who spent 99 weeks at world number one, alongside 2026 Grand Slam double champion Elena Rybakina and six-time Grand Slam winner Iga Świątek. Naomi Osaka—the first Asian player to reach world number one—will also compete, joined by the youngest 21st-century Roland Garros women’s singles champion Mirra Andreeva and Paris Olympic women’s doubles gold medalist Jasmine Paolini. Ahead of the tournament matches, a special fan event takes place on December 24 at the Vision Stage XR production studio inside Naver’s 1784 headquarters.
Frequently Asked Questions
How can fans participate in the player clinic?
Customers who book tickets for all five tournament matches between October 27 and November 30 are entered into a drawing for a chance to join a one-point tennis clinic with the competing athletes.
Where are the matches being played?
The tournament takes place at the Naver Arena at Inspire located in Yeongjongdo, Incheon, during the Christmas holiday from December 25 to 27.
Tournament Organization and Statements
A Sema Sports Marketing official stated, This tournament is a very special opportunity to meet the matches of six players representing the present and future of world women’s tennis directly in Korea.
The official added, We intend to provide domestic tennis fans with a new viewing experience through various programs such as clinics where fans can directly communicate with players, as well as fierce competition among world-class players.
Furthermore, the official noted, In particular, since all five matches unfolding over three days are world-class big matches, we hope tennis fans do not miss the special time spent with the world’s best players this Christmas.
