Table of Contents
Introduction:
Virgin Active Italia is expanding its presence in Milan with a new fitness club scheduled to open in the Porta Vittoria district in early 2026. This “Premium Plus” facility will offer a complete wellness experience, including state-of-the-art fitness equipment, diverse training studios, and a dedicated wellness area. The new club is expected to create approximately 50 jobs.
Topic: Expansion of Virgin Active Italia in Milan.
Intended Audience: Individuals interested in fitness, wellness, and gym memberships in Milan, Italy; potential employees; business professionals following the fitness industry.
User Question: What are the details of the new Virgin Active club opening in Milan?
Optimal Keywords:
* Primary Topic: Virgin Active Milan Expansion
* Primary Keyword: Virgin Active Milan
* Secondary Keywords: Milan gyms, fitness Milan, wellness Milan, Porta Vittoria Milan, Virgin Active Italy, new gym Milan, gym opening Milan, fitness club Milan, Premium Plus gym, Milan fitness trends.
Location and Opening Date
The new Virgin Active club will be located in the Porta Vittoria district of Milan, within a residential complex bordered by Via Cena, via Cervignano, Via Monte Ortigara, and Viale Umbria. https://www.virginactive.it/ The opening is currently slated for the beginning of 2026. A presales office is already open at Corso XXII Marzo 33.
Virgin Active describes the new location as a “Premium plus” club, indicating a high-end offering.The facility will feature:
* State-of-the-Art Gym: Equipped with the latest isotonic and cardio machinery.
* Dedicated Weight Area: Providing space for strength training.
* Diverse Training Studios: Offering a variety of classes, including dynamic courses, Pilates with machinery, mind-body activities, high-intensity interval training (HIIT), and strength workouts.
* Wellness Area: including a sauna, Turkish bath (hammam), whirlpool, and sensory showers.
* Convenience Amenities: Spaces dedicated to catering and co-working,catering to a holistic lifestyle approach.
Economic Impact and Company Statement
The opening of the Milan Porta Vittoria club is expected to generate around 50 new employment opportunities, encompassing roles such as instructors, personal trainers, service staff, and department managers.
Luca Valotta, Founder and President of Virgin Active Italy, stated that the new club represents a significant step in the company’s growth within Milan. He emphasized Milan as a strategic market, allowing Virgin Active to both interpret and anticipate emerging wellness and fitness trends. https://www.virginactive.it/about-us
Virgin Active’s Presence in Milan
With the addition of the Porta Vittoria club, Virgin Active Italia will operate 15 facilities throughout Milan, solidifying its position as a key player in the city’s fitness landscape.