Chelsea and TMGM Expand Partnership with FA Cup Shirt Sponsorship

Chelsea Football Club has deepened its commercial ties with Australian-based online trading platform TMGM, announcing that the broker’s branding will feature on the back of the men’s team shirts for the duration of the 2026 FA Cup campaign. The partnership, which began in 2023, signifies a significant upgrade in collaboration, aiming to boost brand awareness in the Asia-Pacific region.

A First for Chelsea

In a club first, TMGM’s logo will be prominently displayed on the shirts during all FA Cup matches, starting with the fifth-round tie against Wrexham this weekend. This marks the first time Chelsea has featured a sponsor specifically on the back of their shirts for the FA Cup competition. Chelsea FC

Existing Partnership and Regional Focus

TMGM has been Chelsea’s Official Regional Online Forex and CFD Trading Partner in Asia-Pacific since 2023. The expanded partnership aims to deliver impactful activations across the region, strengthening the understanding of TMGM as a leading FX provider. Inside World Football Recent initiatives include TMGM’s presenting partnership of “The Famous CFC,” a global fan event in Bangkok featuring a Q&A session with Chelsea legend John Terry.

Statements from Club and TMGM Officials

John Rogers, Head of Partnerships for Chelsea Football Club, expressed his delight at extending the successful relationship. “Our partnership with TMGM is rooted in the shared values of excellence, ambition and innovation that define both brands,” Rogers said. “We are delighted to extend our already successful relationship by including TMGM on the back of our men’s shirts in the FA Cup competition this season; another example of harnessing the club’s global reach to drive further awareness and value for TMGM in a dynamic and meaningful way.” Chelsea FC

Nick Yang, Chief Commercial Officer at TMGM, echoed this sentiment, stating, “Chelsea Football Club represents one of the most iconic and globally recognised brands in football, and we are proud to deepen our partnership through this FA Cup campaign. Being visible on the back of the men’s shirts for this season’s competition marks an exciting milestone for TMGM and reflects the strength of our collaboration since 2023.” Chelsea FC

Short-Term Agreement

The agreement’s duration is tied to Chelsea’s participation in the 2026 FA Cup. Should the team be eliminated, the TMGM branding will no longer appear on the shirts. Inside World Football