Thinkerbell Wields "Measured Magic" to Power Leukaemia Foundation’s World’s Greatest Shave
Thinkerbell, a leading Australian creative agency, has taken the reins of the Leukaemia Foundation’s World’s Greatest Shave campaign, aiming to bolster fundraising efforts for crucial blood cancer research and support services. The agency will spearhead a multi-faceted approach, leveraging its expertise in full-funnel media planning, buying and optimization to reach Aussies across various platforms.
The partnership reflects the urgency surrounding blood cancer, which is projected to become Australia’s most common and deadliest cancer. Susie Howard, General Manager of Communications and Marketing Services at the Leukaemia Foundation, emphasizes the need for increased funding: "’We’ve recently learned blood cancer is on track to become Australia’s most common and most deadly cancer. It’s critical we raise more funds to urgently spearhead new initiatives that will head off this approaching storm," she stated.
Thinkerbell’s proven track record in the not-for-profit sector, coupled with its ability to seamlessly integrate media strategies with creative services, makes it a powerful partner for the Leukaemia Foundation. The agency aims to achieve the ambitious fundraising goal of $12 million through a strategic campaign that resonates with Australians across the country.
Hannah Nickels, National Head of Media at Thinkerbell, expresses her enthusiasm for the collaboration: “We are so pleased to be working with The Leukaemia Foundation on this wonderful brand. We have applied some measured magic to The World’s Greatest Shave, and we look forward to achieving strong results in participation and donations.”
The campaign, launching in January across social media and online video, will build momentum throughout February with television, outdoor, and select regional radio. Reaching its peak during March’s Shave Month, the initiative aims to encourage public participation and contribution to the fight against blood cancer.
“Join the movement and make a difference."**
Thinkerbell’s "measured magic" will involve creative elements that surprise and delight audiences while driving engagement and, ultimately, fundraising.
As the campaign gears up for March, Nickels underscores the message: “Join the movement! This is your chance to make a real difference. Sign up to shave, donate, or support someone shaving. Every action, no matter how small, contributes to creating a future where blood cancers are cured.”