FPT Play Secures Premier League Rights in Vietnam, Marking a Shift in Sports Broadcasting

Vietnamese football fans will continue to have access to the Premier League through FPT Play, following a landmark agreement with Jasmine International (JAS) to broadcast matches from January 2026 through the end of the 2030/31 season. This deal signifies a major change in the Vietnamese sports broadcasting landscape following the closure of K+, the previous long-term rights holder.

The New Broadcasting Partnership

Jasmine International (JAS) has acquired the rights to broadcast the Premier League in Vietnam for the next five and a half seasons, beginning in January 2026 [Sportcal]. JAS will distribute the content through various platforms, including terrestrial television, cable, satellite, IPTV, OTT services, and social media [Sportcal]. FPT Play, a subsidiary of FPT Corporation, has been appointed as the exclusive broadcasting partner in Vietnam [FPT].

Financial Details of the Agreement

The total value of the acquisition is $110 million, equating to $20 million per season [Sportcal]. FPT will pay JAS approximately $26 million per season for exclusive rights, with JAS also entitled to a 35% revenue share from FPT after deducting investment costs [Sportcal]. FPT anticipates gaining at least 1.5 million new subscribers within the first year [Sportcal].

The End of K+’s Reign

This transition follows the closure of K+, the pay-TV broadcaster that held the Premier League rights in Vietnam since 2010 [Sportcal]. K+ ceased operations on January 1, 2026, due to substantial financial losses stemming from high operating costs, expensive sports rights acquisitions, and widespread piracy [Sportcal]. By the time of its closure, K+ had a subscriber base of only a few hundred thousand, insufficient to cover costs and compete in the evolving media landscape [Sportcal].

Rising Value of Premier League Rights in Vietnam

The cost of Premier League broadcasting rights in Vietnam has steadily increased over time:

• 2010–11 to 2012–13: $9 million
• 2013–14 to 2015–16: $33.5 million (up 272%)
• 2016–17 to 2018–19: $40 million (up 19%)
• 2019–20 to 2021–22: $48.6 million (up 22%)
• 2022–23 to 2024–25: $60 million (up 23%)
• 2025–26 to 2027–28: Approximately $60 million (about $20 million per season)

The current agreement with JAS and FPT Play represents a continued escalation in the value of these rights [Sportcal].

FPT Play’s Commitment to Quality

FPT Play plans to broadcast nearly 200 matches in the 2025/26 season, increasing to over 1,900 matches in subsequent seasons [Vietnamnet]. Many matches will be produced in 4K ultra-high definition, and all broadcasts will feature professional Vietnamese-language commentary [Vietnamnet]. Beyond live games, FPT Play intends to expand its sports content with tactical analysis, talk shows, and behind-the-scenes footage [Vietnamnet].

This acquisition positions FPT Play as a leading destination for football enthusiasts in Vietnam [Vietnamnet].