Korean Air Takes Flight as Official Partner of the Korea Football Association

The Korea Football Association (KFA) and Korean Air have solidified their partnership, with a signing ceremony held at Incheon International Airport’s Terminal 2 on March 23, 2026. This collaboration will see Korean Air providing comprehensive air travel support for the South Korean national football team, both for away matches and participation in international tournaments, including the upcoming 2026 FIFA World Cup [1].

Details of the Partnership

Under the terms of the agreement, Korean Air will serve as an official sponsor for the next two years. The airline will cover flight costs for the national team’s overseas travel and provide support for KFA activities both domestically and internationally [2], [3], [4]. Korean Air will also be recognized as a “reliable 12th player,” contributing to the team’s success, particularly at the 2026 FIFA World Cup in North America [3].

Rights and Benefits for Korean Air

As an official partner, Korean Air gains several valuable rights, including the leverage of the KFA and national team emblems and logos for marketing purposes. The airline also secures in-stadium advertising rights and the ability to feature KFA-related content on its in-flight entertainment systems [4].

Key Attendees at the Signing Ceremony

The signing ceremony was attended by key figures from both organizations, including KFA Vice Chairman Lee Yong-su, KFA Vice Chairman Park Hang-seo, national football team head coach Hong Myung-bo and Korean Air Vice Chairman Woo Ki-hong, and Marketing Director Kim Myung-jun [2].

Statements from Leadership

KFA Vice Chairman Lee Yong-su expressed his satisfaction with the partnership, stating that Korean Air’s world-class aviation services will enhance the operational stability of the national team and provide an efficient travel system for players to perform at their best on the international stage [2].

A Korean Air official stated the airline will support the performance of the Korean national soccer team and continue to provide various support and cooperation to promote the status of Korean soccer to the world [4].