Samsung Electronics Marks 20 Consecutive Years as the World’s No.1 TV Brand

Samsung Electronics has maintained its position as the global leader in the television market for 20 consecutive years, according to an announcement made in March 2026. This milestone marks two decades at the top of the industry, beginning with its first No.1 ranking in 2006.

According to market research firm Omdia, Samsung recorded a 29.1% share of the global TV market in 2025, reinforcing its dominance across key segments. The company led the premium TV market priced over $2,500 with a 54.3% market share, driven by its Neo QLED, OLED and lifestyle TV offerings. Samsung also maintained its leadership in the segment over $1,500, holding a 52.2% market share.

Decades of Innovation Shaping the TV Industry

Since achieving the No.1 position in 2006 with its design-led Bordeaux TV, Samsung has consistently introduced innovations that have redefined the television experience:

• 2009: Accelerated the global transition to LED TVs, setting new standards for slimmer, more energy-efficient displays.
• 2011: Introduced Smart TVs, transforming televisions into connected entertainment platforms and expanding their role beyond traditional viewing.
• 2015: Launched The Serif, a design-focused TV that reimagined how screens integrate into living spaces as statement pieces.
• 2017: Pioneered the Art TV category with The Frame, turning televisions into customizable digital art canvases.
• 2017: Continued to set industry benchmarks in premium picture quality with the introduction of QLED TVs powered by quantum dot technology.

These advancements have reinforced Samsung’s leadership not only in market share but also in shaping consumer expectations around design, connectivity, and picture quality.

Leadership Built on Trust and Engineering Excellence

Samsung’s sustained success reflects the trust consumers place in the brand for long-term quality and innovation. As stated by SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics:

“When consumers choose a TV, they’re choosing a brand they can trust for years to come. Our 20-year leadership in the global TV market reflects that trust — built on decades of engineering excellence and premium innovation.”

This commitment to innovation and reliability has enabled Samsung to remain competitive across multiple price tiers, screen sizes, and display technologies, solidifying its reputation as one of the most consistently recognized and trusted TV brands worldwide.

Key Takeaways

• Samsung Electronics has been the world’s No.1 TV brand for 20 consecutive years, since 2006.
• The company held a 29.1% share of the global TV market in 2025, according to Omdia.
• Samsung leads the premium segment ($2,500+) with a 54.3% market share and the $1,500+ segment with 52.2%.
• Innovations such as LED TVs (2009), Smart TVs (2011), The Serif (2015), The Frame (2017), and QLED technology have driven its market leadership.
• Samsung’s success is rooted in consumer trust, engineering excellence, and continuous innovation in display technology.