Whenever I mention TikTok to millennial hoteliers… they cringe, and quickly tell me they are too old to be watching grown ups doing dances on the internet. Fair.
At the same time TikTok sees some of the highest engagement of any social media channel today. So what if you could use that high engagement to get people excited about your business?
What I love about TikTok, is that it is not the slick overproduced marketing videos that get most traction. It is the authentic, low quality, witty, culturally relevant videos that outperform. You do not need a marketing and production team, you just need to start posting today.
Listen to Rebecca share how it is driving their business forward at Paradise Resort Gold Coast. Go check out their TikTok page too, it is gold.
Matt Talks Hospitality Episode 42:
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Amelia, who is in our TikTok queen, you would have seen her featuring on a lot of those videos. Yes. You know, it’s up to them to get the word out there and show everyone what we’ve done, what we’ve been spending time on and what they can look forward to for the next visit. I went to your profile and you have thousands of followers on your profile and there seems to be some magic that you do there. Is that translating into bookings for you? Yeah. Well, I think definitely like the the reach we get on TikTok, it engages a younger audience. And I think the other thing. But it, it does better than, you know, an e-mail or just a singular social media post can do is it’s really conveying our brand personality. Amelia, who’s featuring in a lot of those videos, She’s silly, she’s fun. She’s really embodying the feel and meaning of Paradise Resort. You know, where we’re always trying out new things to find out what our audience is going to engage with, building that community connection. Like we literally, I work in the same office as Amelia and we have kids coming and knocking on our door looking for her, begging to be in the next paradise. Tick tock video which is awesome.
date: 2025-08-14 09:31:00
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