AI as a Booster for Young Entrepreneurs: Volksbank BRAWO Event Highlights Practical Applications

Wolfenbüttel, Germany – March 13, 2026 – Young entrepreneurs gathered in Wolfenbüttel on March 12th for a lecture evening hosted by Volksbank BRAWO, focusing on the practical applications of Artificial Intelligence (AI). The event, part of the bank’s ongoing business circle series, aimed to move beyond the hype surrounding AI and demonstrate its tangible benefits for businesses.

Bridging the Gap Between Hype and Reality

The event featured Axel Rörig, a business IT specialist and managing director of mugs GmbH, a company specializing in supporting medium-sized businesses in their digital transformation. Rörig’s presentation centered on the theme “Between hype and benefit: AI as a real assist for entrepreneurs.” Participants actively exchanged experiences, networked, and gained actionable insights for their own ventures.

AI’s Impact on Medium-Sized Businesses

Rörig illustrated how AI can drive advancements for medium-sized businesses across several key areas, including increased efficiency, the development of new business models, and more agile decision-making in dynamic markets. He emphasized that digitization is a “crucial prerequisite” for maintaining competitiveness.

Key Benefits of AI Implementation

• Automation of Recurring Tasks: Freeing up employee time and resources for higher-priority activities.
• Enhanced Market Research: Providing rapid and precise insights into customer needs, market trends, and competitor analysis.
• Personalized Customer Communication: Increasing conversion rates and customer satisfaction through tailored offers.
• Optimized Supply Chains: Improving forecasting and inventory management through demand-based predictions.
• Improved Risk Management: Better management of risks and minimization of fraud.
• Price and Margin Optimization: Data-driven analysis enabling effective pricing strategies, even with limited budgets.

Rörig highlighted that AI doesn’t necessarily require substantial investment, stating, “AI is not a cost-intensive monster. Even small budgets create added value as well as scalable and smart solutions, even for young companies.”

Digitalization: A Long-Term Imperative

Nicole Mölling, Director of Volksbank BRAWO’s Salzgitter division, underscored the importance of digitalization for the future success of medium-sized businesses. She praised the practical focus of the evening and thanked Rörig for his insightful presentation. Mölling stated, “Digitalization is not a short-term trend, but a central success factor for the future of medium-sized businesses.”

About Volksbank BRAWO

Volksbank BRAWO eG serves the regions of Braunschweig, Gifhorn, Peine, Salzgitter, and Wolfsburg, offering tailored financial solutions to businesses and individuals. The bank is structured with six directorates, each led by a regional director, including Nicole Mölling in Salzgitter (Volksbank BRAWO eG – Über uns).

(Brawogroup.de – Künstliche Intelligenz als Praxis-Booster für junge Unternehmer)