[비즈한국] The buyer who broke the highest sale price in Apgujeong Apartment District by purchasing Apgujeong Hyundai 1st and 2nd apartments in Gangnam-gu, Seoul for 13 billion won was confirmed to be a young man in his 20s. It is analyzed that this buyer paid the balance without a loan in just three months after signing a sales contract in the second half of last year. It is understood that one out of four apartments sold for more than 10 billion won last year were purchased by people in their 20s and 30s, and most of them were transactions that broke the reported price for the same complex.
According to the industry and real estate register, Mr. Lee (26), born in 1999, purchased an exclusive area of 196㎡ in Apgujeong Hyundai 1st and 2nd apartments in Gangnam-gu, Seoul for 13.05 billion won in November last year. Mr. Lee completed the ownership transfer registration in about three months after signing the sales contract in August of last year. Considering that no mortgage was established, it appears that the entire sale price was paid in cash.
The sale price of Mr. Lee’s apartment is the highest in the history of apartment sales not only in this complex but also in the entire Apgujeong Apartment District. To date, the second highest sale price in this complex is KRW 12.7 billion (June last year, 197㎡), and the next highest sale price for the entire Apgujeong Apartment District is KRW 12.8 billion (December last year, Apgu Jeongjeong Hyundai 183㎡). Previously, in April last year, Apgujeong Hyundai’s 6th and 7th units, 245㎡, were contracted for 13.05 billion won, the same as Lee’s sale price, but the ownership transfer registration has not been completed to date.
Apgujeong Hyundai Apartments 1 and 2 are representative old reconstruction complexes in Korea. In the 1970s, the city of Seoul created the Apgujeong Apartment District along the Han River in Gangnam-gu to stimulate apartment supply. Afterwards, apartments such as Apgujeong Hyundai (1st to 14th), Miseong (1st to 2nd), and Hanyang (1st to 8th) apartments were built in the area. Currently, most of them are approaching 40 years of completion, and reconstruction is being promoted by dividing adjacent complexes into six zones. Apgujeong Hyundai 1 and 2, which Mr. Lee purchased, are located in Apgujeong District 3, the largest reconstruction complex in the area, completed 50 years ago.
One out of four ultra-expensive apartments sold for more than 10 billion won last year was purchased by people in their 20s and 30s. As a result of Biz Korea’s analysis of the transactions of 35 apartments sold for more than 10 billion won in 2025 (based on completion of ownership transfer on the 12th), it was confirmed that a total of 10 apartments (29%) were purchased by people in their 20s and 30s last year for more than 10 billion won. Among these, 6 units broke the reported price of the complex, and 2 units broke the reported price of the same apartment complex in the complex.
Four out of 10 ultra-expensive apartments worth more than 10 billion won purchased by people in their 20s and 30s last year are in the Apgujeong Apartment District. The apartments they purchased for more than 10 billion won last year include 3 Nine One Hannam units in Yongsan-gu, Seoul (207㎡ 13 billion won, 244㎡ 11.4 billion won, 10.2 billion won), 2 Acroseo Wool Forest units in Seongdong-gu, Seoul (274㎡ 29 billion won, 198㎡ 18.7 billion won), and Apgujeong Hyundai 1 and 2. 2 units (196㎡ KRW 13.05 billion, 197㎡ KRW 12 billion), 1 unit at Hannam The Hill in Yongsan-gu, Seoul (243㎡ KRW 17.5 billion), 1 unit at Apgujeonghyundai in Gangnam-gu, Seoul (KRW 12.8 billion at 183㎡), 1 unit at Apgujeong Hyundai 6th and 7th (KRW 10.1 billion at 197㎡) etc.
Those in their 20s and 30s who purchased apartments worth more than 10 billion won last year include Kim Byeong-hoon (37), CEO of beauty equipment company APR, singer BTS member Jin (33, real name Kim Seok-jin), and Kim Tae-young (32), the second son of fashion company F&F Chairman Kim Chang-soo. The apartments they purchased are Acro Seoul Forest 274㎡ (KRW 29 billion), Hannam The Hill 243㎡ (KRW 17.5 billion), and Nine One Hannam 207㎡ (KRW 13 billion).
[핫클릭]
· ‘25.5 billion bill’ Hive loses Min Hee-jin put option lawsuit
· Targeted for ‘second tergase’ but failed to get product approval due to side effects. Which pharmaceutical company is it?
· Why ‘Seongsimdang’ shines again in the face of flour and sugar collusion by large corporations
Last year, sales of ultra-high-priced apartments worth more than KRW 5 billion increased ‘1.5 times’
· President Lee Jae-myung nails ‘heavy transfer tax’, market becomes complicated with calculations for multiple homeowners
date: 2026-02-13 12:16:00
Related reading