Apple’s Formula 1 Expansion: Streaming, Sky Sports Integration, and Apple TV Bundles
Apple is deepening its involvement in Formula 1, building on the success of its F1-themed movie and expanding its streaming offerings. The tech giant is integrating a dedicated Formula 1 channel within the Apple TV app, signaling a significant push into live sports broadcasting. This move comes after Apple secured a five-year exclusive deal to broadcast Formula 1 in the United States beginning in 2026.
Apple TV and F1 TV Integration
Starting February 4, 2026, Formula 1 fans with an Apple TV subscription can now link their accounts with F1 TV to access the Premium tier at no additional cost [9to5Mac]. Previously, the F1 TV Premium package cost $129 per year. An annual Apple TV subscription is priced at $99, making it a more affordable option for accessing premium F1 content.
The F1 TV Premium tier includes features such as 4K resolution, multi-view, and onboard radio feeds. In the United States, access to F1 TV Premium is now exclusively through an Apple TV subscription [9to5Mac].
Sky Sports Commentary and Broadcast Approach
The Apple TV channel currently features placeholders for practice sessions, qualifying, the Grand Prix, and a weekend warm-up show. A section labeled “Event Schedule: Sky Sports” suggests that Apple will utilize Sky Sports’ commentary team for its broadcasts, mirroring the approach taken by ESPN during its previous F1 broadcast rights [Apple TV].
Apple’s Broader F1 Strategy
Apple’s investment in Formula 1 extends beyond streaming. The company’s acquisition of exclusive US streaming rights to Formula One is a five-year deal reportedly worth over A$1 billion (US$700 million) [ChannelNews]. This marks Apple’s largest foray into live sports, positioning it alongside Amazon and Netflix in the competition for global sports audiences.
This partnership is expected to expand Formula 1’s cultural footprint in the US [ChannelNews]. The move follows the box office success of “F1: The Movie,” starring Brad Pitt, which grossed over US$629 million globally, Apple’s first major film hit since entering original content production.
Looking Ahead: The 2026 Season and Beyond
As the 2026 Formula 1 season approaches, with the kickoff event in Australia, Apple is preparing to deliver a comprehensive viewing experience. While some races will remain available for free, the F1 TV Premium package, now bundled with Apple TV, is poised to turn into the preferred option for dedicated fans. The integration of Sky Sports commentary and the availability of features like 4K resolution and onboard radio feeds aim to provide an immersive and engaging experience for Formula 1 enthusiasts.