Apple TV subscription prices have increased in the United States, rising to 14,99 $ per month for monthly subscribers, according to reports verified by technology outlets. The ongoing pricing shifts across major streaming services reflect broader cost adjustments within the technology sector, driven in part by high hardware and infrastructure demand.
New Apple TV Monthly and Annual Rates in the US
The monthly price for an standalone Apple TV subscription is now 14,99 $ pro Monat, up from the previous 12,99 $ pro Monat rate, according to Heise. Alongside the monthly increase, Apple raised the annual subscription rate from $99 to $119 per year. When Apple adjusted its monthly pricing structure in August 2025, the annual plan remained untouched at $99, leaving yearly subscribers unaffected until this latest round of changes. This marks the fourth pricing adjustment for the standalone streaming service in four years, noting that the platform originally launched in 2019 at 4,99 Euro/US-Dollar pro Monat.
Impact on Apple One Individual Bundles
The price adjustments extend beyond the standalone streaming tier to include bundled subscription packages. This bundle packages services such as iCloud+, Apple TV, Apple Music, and Apple Arcade into a single monthly fee. Meanwhile, higher-tier bundles like Apple One Family and Apple Premier did not see an increase in this latest adjustment, having already been raised in July alongside standalone price changes for Apple Music.
Timeline for Existing Subscribers and International Impact
Current subscribers will not see the new rates immediately upon the announcement. According to official company notifications cited by primary coverage, existing Apple TV customers will be notified approximately one month prior to their billing adjustment and will receive an email before their next subscription renewal. While the higher prices took effect immediately for new subscribers in the United States, Brazil, Chile, and Mexico, other global regions have not yet experienced the same price increase, though further international adjustments are anticipated.
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