ASUS to Unveil ProArt Displays, PC Solutions, and More at NAB Show 2025

by Anika Shah - Technology
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Powered by ASUS PCs 

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Powered by ASUS is a collaboration with select system builders that empowers users with performance-tuned custom PCs with industry-leading hardware from ASUS. The result is a seamless fusion of synchronized features, aesthetic finesse, and fine-tuned performance for a totally tailored rig.  

ASUS is showing off three Powered By ASUS program systems at NAB Show 2025, with offerings from partners Puget Systems, Steiger Dynamics®, and BOXX Technologies. The Puget Systems build features the ASUS Pro WS WRX80E-SAGE SE WiFi motherboard that boasts four NVIDIA RTX 6000 graphics cards. The Steiger Dynamics build is centered around the ASUS Pro WS WRX90E-SAGE SE motherboard with two ASUS RTX 5080 graphics cards, an ASUS ROG Thor 1600W Platinum power supply, and an Asetek 360mm AIO Threadripper Full-Cover Block CPU cooler—all housed in a 4U, 20-inch-deep chassis. The PC offered by BOXX Technologies features the ProArt Z890-Creator motherboard with two ProArt RTX 4080 graphics cards. These Powered by ASUS systems deliver high computing power to meet content creation needs. 

ProArt Masters Talks 

From June 6–9, the ProArt Masters Talks series at NAB Show 2025 will feature several renowned creative professionals who will share their perspectives on current industry trends.  

Dado Valentic, CEO of Colourlab Ai: Dado is an award-winning colorist and AI innovator with over 20 years of experience. He’s worked on major films and shows, including Game of Thrones and Crazy Rich Asians. He is also the creator of Colourlab AI, revolutionizing color grading with AI. His presentation, titled Ai-Assisted Color Grading using a ProArt OLED Monitor, will touch on the importance and necessity of color grading in modern content creation, and the game-changing role AI has to play in color grading.  

Matt Bach, labs supervisor for Puget Systems: Matt will discuss whether it’s time for a GPU upgrade. He will be highlighting the RTX 50 series and how it enhances the performance of key applications such as 3D rendering and editing. He will also touch on the integration of AI in the creative process. 

Anthony Bari, Emmy®-winning technical consultant: Anthony has 20+ years in entertainment, working with Adobe, Blackmagic, Maxon, and more. He specializes in commercials, TV, documentaries, and branded content. He will be speaking on software settings for optimal hardware performance on ProArt Displays, focusing on software and hardware features as well as popular postproduction software preferences and settings for the monitors, plus their ability to enable 10-bit media playback in HDR or SDR.  

Dave Helmly, Director of Strategic Development for North America & Australia for Adobe: Dave brings over four decades of post-production expertise in post-production workflows and technologies. He will cover Premiere Pro editing, color grading and calibration on ProArt monitors  

Alvin Teves, CTO, and Daniel Mallek, VP of Creative Technology & Innovation for Technologies: Alvin and Daniel will be speaking about how gen AI tools are reshaping content pipelines.  

ProArt Masters Talks Timetable 

Software Settings for Optimal Hardware Performance on ProArt Display 

Anthony Bari, Creative, Media and Technology Consultant, SmallWins Inc. 

AI-Assisted Color Grading on ProArt OLED Monitor 

Dado Valentic, CEO, Colourlab Ai 

How Generative Tools are Reshaping Content Pipelines 

Alvin Teves, CTO, Technologies 

Daniel Mallek, VP of Creative Technology & Innovation, Technologies 

The State of GPUs: Is it time for an upgrade?   

Matt Bach, Labs Supervisor, Puget Systems 

Premiere Pro and ProArt HDR Monitors, A Colorful Combination   

Dave Helmly, Director, Strategic Development, North America & Australia, Adobe 

date:2025-04-07 02:32:00

ASUS to Dominate NAB Show 2025 with Cutting-Edge ProArt Displays and PC Solutions

The National association of Broadcasters (NAB) Show is the premier event for the media,entertainment,and technology industries. Every year, professionals from around the globe converge to witness the latest innovations, share insights, and forge new connections. In 2025, ASUS is poised to make a critically important splash, showcasing its advanced ProArt displays, powerful PC solutions, and other tools designed specifically for content creation workflows.This detailed preview explores what attendees can expect from ASUS’s presence at NAB Show 2025, focusing on the key products and technologies that will be on display.

What to Expect from ASUS at NAB Show 2025

ASUS consistently pushes the boundaries of technology to empower creative professionals. at NAB Show 2025, expect a range of exhibits highlighting visual fidelity, performance, and workflow efficiency. Key areas of focus will likely include:

  • Next-Generation ProArt Displays: Featuring advancements in color accuracy, HDR technology, and resolution.
  • High-Performance PC Solutions: Desktop workstations, laptops, and mini-PCs optimized for demanding content creation tasks like video editing, 3D rendering, and motion graphics.
  • Workflow optimization Tools: Software and hardware solutions designed to streamline creative processes and enhance collaboration.
  • Solutions for Broadcast and Streaming: Products tailored to the needs of broadcasters and streaming professionals, including encoding solutions and live production tools.

Focus on ProArt Displays: A Visual Revolution

ASUS’s ProArt line has become synonymous with accurate color reproduction and extraordinary image quality, making it a preferred choice for photographers, video editors, and graphic designers. At NAB Show 2025, ASUS is expected to unveil new ProArt displays that push the boundaries of visual technology. Anticipated features and improvements include:

  • Enhanced Color Accuracy: Expect even wider color gamut coverage (e.g., 100% Adobe RGB, 99% DCI-P3), improved Delta E values (ideally less than 1), and factory calibration reports for guaranteed accuracy.
  • Advanced HDR technology: Look for displays with higher peak brightness levels (e.g., exceeding 1000 nits), improved contrast ratios, and support for HDR formats like Dolby Vision and HDR10+. Micro LED technology could also make an appearence.
  • Higher Resolutions: Potential debuts of 8K ProArt displays, offering unbelievable detail for demanding video editing and visual effects workflows. Upgrades to existing 4K models with increased refresh rates (e.g.,120Hz) are also likely.
  • Improved Ergonomics: Refined stand designs with greater adaptability in height, tilt, swivel, and pivot adjustments, allowing users to customize their viewing experience for optimal comfort.
  • Connectivity Options: Expect updated connectivity including thunderbolt 4 and HDMI 2.1 ports.

Benefits and Practical Tips for Choosing a ProArt Display

Investing in a high-quality ProArt display can significantly enhance your creative workflow.Heres a brief list of benefits you can get once using a ProArt Display:

  • Improved Accuracy: Reduces errors in color grading and image editing.
  • Enhanced Productivity: Clearer visuals and comfortable viewing leads to more efficient work.
  • Professional Results: Enables creation of high-quality content that meets industry standards.

When choosing a ProArt display, consider the following tips:

  • Assess Your Color needs: Determine which color spaces (Adobe RGB, DCI-P3, sRGB) are most crucial for your work.
  • Consider Resolution: Choose a resolution that matches the type of content you create (4K for video editing, high resolution for photo editing).
  • Evaluate Connectivity: Ensure the display has the necessary ports for your devices (Thunderbolt, HDMI, DisplayPort).
  • Read Reviews: Consult professional reviews to get insights into the display’s performance and accuracy.

Powering Creativity: ASUS PC Solutions for Content Creators

Beyond displays, ASUS is committed to providing powerful and reliable PC solutions that can handle the demands of content creation. At NAB Show 2025, expect to see a range of workstations, laptops, and mini-pcs designed to accelerate creative workflows. These solutions will be optimized for tasks such as:

  • Video Editing and Production: Smooth playback and editing of high-resolution video footage.
  • 3D Modeling and Rendering: Fast and efficient rendering of complex 3D models and scenes.
  • Motion Graphics and Visual Effects: Real-time performance for creating dynamic motion graphics and visual effects.
  • Live Streaming and Broadcasting: Reliable encoding and streaming capabilities for live events and broadcasts.

Potential New PC Offerings:

While specific configurations remain under wraps, possible unveils include:

  • ProArt Workstations: Equipped with the latest Intel Xeon or AMD Ryzen Threadripper processors, high-end NVIDIA Quadro or AMD Radeon Pro graphics cards, and ample RAM and storage.
  • ProArt Laptops: Powerful mobile workstations featuring high-resolution displays, professional-grade graphics, and robust cooling systems.
  • Mini-PCs for Content Creation: compact and powerful mini-PCs designed for space-constrained environments,offering a balance of performance and portability.
  • AI-Enhanced Workflows: PCs and Laptops preinstalled with AI video editing, effects and rendering programs.

Behind the Scenes: ASUS’s Commitment to Performance

ASUS understands that content creators require reliable and high-performing hardware. Therefore, expect these features in all its PC products.

  • high-Quality Components: Using only the best components can ensure longevity and stability under heavy workloads.
  • Thermal Management: Advanced cooling solutions to prevent overheating and maintain consistent performance.
  • Software Optimization: Fine-tuning of hardware and software to maximize performance for content creation applications.
  • Rigorous Testing: Subjecting products to rigorous testing to ensure reliability and stability under demanding conditions.

Workflow Optimization: Streamlining the Creative Process

ASUS is also focused on developing tools that streamline the creative process and enhance collaboration. At NAB Show 2025, expect to see software and hardware solutions designed to improve workflow efficiency. A seamless workflow unlocks more potential.

  • Color Management Software: Tools for accurate color calibration and profiling, ensuring consistent color reproduction across different devices and displays.
  • Collaboration Platforms: Cloud-based platforms for sharing and collaborating on projects, enabling teams to work together seamlessly from anywhere in the world.
  • Project Management Tools: Software solutions for organizing and managing creative projects, tracking progress, and assigning tasks.
  • Integration with Creative applications: Seamless integration with popular content creation applications like Adobe Creative Cloud and DaVinci Resolve.

Broadcast and Streaming Solutions: Empowering Content Delivery

With the rise of online streaming and broadcasting,ASUS is expanding its focus on solutions for content delivery. At NAB Show 2025, expect to see products tailored to the needs of broadcasters and streaming professionals. This will help creators and professionals in various environments.

  • Encoding Solutions: Hardware and software encoders for efficient and high-quality video encoding.
  • Live Production Tools: Switchers, recorders, and other tools for live video production.
  • streaming Platforms: Integrated streaming platforms for broadcasting content to a global audience.
  • Remote Production Solutions: Technologies for remote production,enabling teams to collaborate on live events from different locations.

Case Studies: Real-World Applications of ASUS Technology

The best way to illustrate the power of ASUS technology is to showcase real-world examples of how it has been used to create exceptional content. A brief case where creatives used ASUS tech follows below

Case Study 1: proart Displays for Film Color Grading

A leading film production company used ASUS ProArt displays to color grade a major motion picture. The displays’ exceptional color accuracy and HDR capabilities allowed the colorists to achieve the desired look and feel for the film, ensuring that the final product met the director’s vision. The end result was a visually stunning film that was praised for its color grading and overall image quality.

Case Study 2: ProArt Workstations for 3D Animation

A visual effects studio used ASUS ProArt workstations to create complex 3D animations for a television series. The workstations’ powerful processors and graphics cards enabled the animators to render scenes quickly and efficiently, allowing them to meet tight deadlines and create visually stunning effects. Ultimately, the series became a huge success, thanks in part to the studio’s ability to deliver high-quality animations on time.

First-Hand Experience: What attendees Can Expect at the ASUS Booth

Visiting the ASUS booth at NAB Show 2025 will offer attendees an prospect to experience the latest ProArt displays and PC solutions firsthand. The booth is expected to feature:

  • Product demonstrations: Interactive demonstrations of ASUS’s latest products,showcasing their features and capabilities.
  • Expert Consultations: Opportunities to speak with ASUS product experts and get personalized recommendations.
  • Hands-On Testing: Workstations set up for attendees to test the products with their own content.
  • Exclusive Giveaways: Opportunities to win ASUS products and other prizes.
Day Activity Time
Day 1 ProArt Display Demo 10:00 AM – 12:00 PM
Day 2 PC Solutions Showcase 2:00 PM – 4:00 PM
Day 3 Workflow Optimization workshop 1:00 PM – 3:00 PM

Navigating the Future of Content Creation with ASUS

NAB Show 2025 promises to be an exciting event for the media, entertainment, and technology industries. ASUS’s presence at the show will be a highlight, showcasing the company’s commitment to providing innovative solutions for content creators. From cutting-edge ProArt displays to powerful PC solutions and workflow optimization tools, ASUS is empowering creative professionals to push the boundaries of what’s possible. By attending the ASUS booth, attendees can witness firsthand the future of content creation and how ASUS can help them achieve their creative goals.

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