Betagro Ventures Launches ‘bluum’ Vitamin Supplement Brand

Bangkok, Thailand – March 19, 2026 – Betagro Ventures, the investment and innovation development arm of Betagro Public Company Limited (BTG), has launched ‘bluum,’ a new brand of vitamin supplements. Developed by a team of food and nutrition scientists, bluum offers a range of formulas designed to address diverse health needs.

Addressing Modern Wellness Needs

According to a 2025 health direction survey, 71% of Thai people prioritize holistic health care [1]. Betagro Ventures identified a growing consumer challenge in selecting and managing dietary supplements, including concerns about proper pairings and potential overconsumption. Bluum aims to provide convenient, high-quality, and reliable nutritional options tailored to individual needs.

The bluum Product Line: ‘Science in a Sachet’

The initial bluum series features four distinct formulas, each based on scientific principles and designed to support specific bodily functions:

bluClear: For Eye and Brain Health

bluClear is formulated for individuals experiencing eye fatigue, decreased concentration, or brain fog from prolonged screen use. Key ingredients include anchovy fish oil, Co Enzyme Q10, Vitamin E, multi-carotene, lutein from marigold flowers, bilberry extract, and galangal extracts. These components work synergistically to support eye health, the nervous system, and brain function.

bluPrime: Daily Defense Against Stress and Pollution

bluPrime is designed to protect against the effects of pollution, stress, and sun exposure. It contains antioxidants such as Astaxanthin from red algae, Lycopene from tomatoes, tocotrienols (a form of Vitamin E) from palm fruit, yeast beta-glucan, vitamin C from Acerola cherry, calcium ascorbate, liposomes, and quercetin from huai huai flowers. These ingredients support skin health, collagen production, and immune function.

bluFlex: Supporting Joint and Muscle Health

bluFlex targets bone health and addresses muscle aches and joint discomfort. Its formula includes branched-chain amino acids (BCAAs), calcium citrate, Collagen Type II from chicken cartilage, egg shell membrane, Vitamin D3, and Vitamin K2, promoting strength, rejuvenation, and flexibility.

bluNight: Promoting Restful Sleep

bluNight is designed to facilitate relaxation, improve sleep quality, and promote recovery. It contains concentrated chicken soup powder, L-Glycine, L-Theanine, GABA from rice, Magnesium Bisglycinate, and Montmorency tart cherry. These ingredients work together to reduce fatigue and support the body’s restorative processes during sleep.

Synergistic Formulas and Quality Ingredients

bluum emphasizes the “Synergistic Effect,” combining nutrients that work together effectively. For example, the bluNight formula combines GABA, L-Theanine, and tart cherry to enhance relaxation and promote effective sleep. L-Glycine helps reduce body temperature, while Magnesium Bisglycinate relaxes muscles during sleep.

Betagro Ventures’ Expansion into Supplements

“From the survey results, people today are interested in holistic health…it was found that the captivating thing about the behavior that consumers are currently facing is the difficulty in choosing and managing dietary supplements by themselves,” said Mr. Chaiyathorn Taepaisitphong, Chief Executive Officer of the Agricultural Industry and New Business Group [3]. “bluum has been developed to meet changing consumer behavior. Provide nutritional options tailored to your needs both convenient and easy consumption and supports good health in a sustainable way.”

Availability

bluum products are available for purchase through online channels, including Shopee, Lazada, TikTok Shop, and LINE Official Account. Follow bluum on social media at @bluum.wellness on Facebook, Instagram, TikTok, and LINE Official Account for news and updates.