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Spring 2025 Poll Reveals Black Women Voters Prioritize a Care-Centered Agenda

A new study released by The Highland Project sheds light on the perspective of Black women voters, based on insights from Spring 2025. In its fifth year, the annual poll of Black Women voters in America demonstrates a consistent focus on a care-centered agenda – one that improves lives both now and in the future. The survey, conducted in early May 2025, included 701 Black women voters across the United States, selected at random.

Key Findings of the Poll

The Highland Project’s research consistently shows that Black women voters are driven by policies that address basic care needs. This isn’t simply about individual well-being; it’s about building a stronger,more equitable future for families and communities. Founder and CEO of The Highland Project, Brandi Collins-Dexter, emphasizes that Black women voters are not a monolith, but they are united in their desire for a goverment that prioritizes care.

Priorities for Black Women Voters

The poll identified several key areas where Black women voters are seeking action from policymakers:

• Economic Security: Black women voters prioritize policies that address economic inequality, including affordable housing, job creation, and fair wages.
• Healthcare Access: Access to quality, affordable healthcare remains a critical issue, with a strong emphasis on reproductive healthcare and maternal health.
• Education: Investing in education, from early childhood programs to higher education, is seen as essential for future generations.
• Criminal Justice Reform: Black women voters continue to advocate for reforms to the criminal justice system, focusing on reducing racial disparities and promoting rehabilitation.
• Climate Change: Concerns about environmental justice and the impact of climate change on communities of color are growing.

Consistency in Perspective

What sets this poll apart is the consistency of responses over the past five years. Black women voters haven’t shifted their priorities; they’ve consistently demonstrated a commitment to policies that support families and communities. This stability highlights the enduring importance of a care-centered agenda for this crucial voting bloc.

Implications for the 2025 Election Cycle

The findings of The Highland Project’s poll have significant implications for candidates and campaigns in the 2025 election cycle. Black women voters represent a powerful and influential force in American politics, and their priorities must be addressed to earn their support.Ignoring these concerns could prove costly for any candidate seeking to win their vote.

Understanding the “Care Economy”

The concept of a “care economy” is central to understanding the priorities of black women voters. This refers to the economic value of unpaid care work – such as childcare, eldercare, and household management – which disproportionately falls on women, notably women of color. Policies that support the care economy, such as affordable childcare and paid family leave, are seen as essential for promoting economic justice and gender equality.

Key Takeaways

• Black women voters consistently prioritize a care-centered agenda focused on economic security,healthcare,education,criminal justice reform,and climate change.
• This focus has remained stable over the past five years, demonstrating a clear and enduring set of priorities.
• Candidates seeking to win the support of Black women voters must address these concerns and demonstrate a commitment to policies that support families and communities.

the Highland Project’s ongoing research provides valuable insights into the perspectives of Black women voters, offering a roadmap for policymakers and candidates seeking to engage with this vital demographic. as the 2025 election