‘Bull run’, the documentary-comedy of cryptocurrencies: "The cinema is more dilapidated. There is no color"

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“I got in because of a friend,” says Ana Ramón Rubio by phone, who, like so many people, decided to invest a few euros in the still semi-unknown world of cryptocurrencies. Her experience, tragicomic to a certain extent, has ended up being reflected in the documentary Bull runa educational film with traces of comedy that this summer is the season of festivals and that in autumn it will reach the platforms of streaming. Its greatest virtue is that it knows how to show the almost addictive attractions together with the dangers of cryptocurrencies.

“There are always people who tell you that they are making a lot of money. In my case she was a friend. At first I didn’t take it seriously, but then I decided to give it a try, during the quarantine, mostly to shut up my friend. I put 200 euros in it and you leave me alone, “she says the filmmaker told her. What she did not expect is that that modest decision coincided with the famous bull runa slang expression that gives his film its title.

“It is the rise of all currencies. At such times, anyone without knowledge can earn a lot of money because all the. Open the app and oh boy, suddenly you have twice as many. In the bank you have what you have. Here it fluctuates, for better or worse. That’s why it’s addictive,” she confirms. “There are people who he takes it like going to the casino or bingo, but that is a misuse. They weren’t created for that,” he adds.

Consistent to the end, the director and screenwriter decided to pay for his film with cryptocurrencies. The most surprising thing is that, contrary to what usually happens in any conventional production, even more so by a little-known author, Ana Ramón Rubio managed to raise the 320.000 euros budgeted in a few hours.

The success was so brilliant that they even considered increasing the budget. “We were proposed to increase the number of tokensbut it was not reasonable because the idea was for investors to get their money back. And more investment does not necessarily translate into higher sales.”

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