Canadian Country Music Gains Global Momentum on Spotify

Spotify has revealed that Canadian and French-Canadian country music is gaining momentum across streaming around the world.

“Listening patterns on Spotify reveal sustained gains for Canadian country music, and a marked acceleration in French-Canadian country in the past five years,” says Elizabeth Phipps, Artist and Label Partnerships Lead, Spotify Canada. “We’re thrilled that streaming is playing a key role in helping Canadian artists export their music and connect with new fans globally.”

Canadian country streams have increased 64% globally in five years and 35% in Canada, while French-Canadian Country has seen a 280% global increase and a 286% increase in Canada in the last five years.

The highest per-capita streaming for Canadian country was found in Newfoundland and Labrador,Saskatchewan and Nova Scotia,while French-Canadian country was most popular in Quebec,New Brunswick and Prince Edward Island – with strong support in Ontario and the Northern Territories. Globally, Canadian country pulled the highest growth in Australia, Norway, the U.S., New Zealand and Ireland, while french-Canadian Country saw increases in France, Switzerland, Belgium, Norway and Sweden.

Canadian Country artists are streamed for the first time by new listeners 387 million times monthly globally, while French-language Canadian artists see 1.25M first-time streams monthly.

“At the heart of Canada’s country music story is discovery – and Quebec is a big part of that. By mixing tradition with a fresh, modern sound, artists are attracting new audiences both at home and abroad.”