Choose Los Angeles: 10 Year Anniversary

by Daniel Perez - News Editor
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A Decade of Growth: Reflecting on the 2025 Select LA Investment Summit

Table of Contents

The recent Select LA Investment summit marked a significant milestone – its 10th anniversary – and proved to be a powerful catalyst for economic discussion and future investment in Los Angeles. The fully booked event drew a diverse group of international investors, prominent business executives, and key governmental figures, all focused on charting a course for continued prosperity in the region.

Forging Connections Across Key Industries

This year’s summit underscored the importance of strategic partnerships in driving economic progress.A reception hosted by Silverstein Properties at the iconic US Bank tower provided a stunning backdrop for networking and collaboration. Crucially, dedicated network sponsors facilitated targeted connections within vital sectors. These included Banc of California championing the manufacturing sector, the Los Angeles Tourism & Convention Board spotlighting sports and entertainment opportunities, the japan Business association of southern California fostering trade and logistics, the City of Palmdale promoting advancements in aerospace and defense, and Los Angeles County Supervisor Hilda Solis advocating for clean energy initiatives.

The breadth of sponsorship extended further, with significant support from the Port of Long Beach, Japan External Trade Organization, SoCalGas, AEG, O’Melveny & Myers LLP, the Consulate General of Canada in los Angeles, the Cities of Torrance and Santa Monica, Farmacias Similares, Flanders Investment & Trade Agency, Shachihata, Grasstik, Loyola Marymount University, and BEST-VIP Chauffered Worldwide. This diverse backing highlights the widespread recognition of Los Angeles as a prime investment destination.

Insights from visionary Leaders

A core element of the summit’s success was the participation of over 40 distinguished speakers, offering invaluable perspectives on the current economic landscape and future trends. The speaker roster included Mayor Karen Bass, Dilpreet sidhu, Steve Olson, Stephen Cheung, Tanya Bennett, Elizabeth Brink, noor Menai, Adam burke, Veronica Pugin, Julia de Bono, Lucius Martin, Kenko Sone, Paul Audley, David Libatique, Lupe Valdez, Dr. Noel Hacegaba, Fran Inman, Ron Frierson, Eleni Kounalakis, Paul Rennie, OBE, Peter Mandelson, Zhen (Richard) Tang, Martha Saucedo, Ken Billups, Adrien Frier, Eric Greffier, SANJEEV BAHL, Fran Fulton, Linda Rosenberg, Felipe Cusnir, Juan G. Perez, and Sophie Hottat, Emily Desai, Marla Bleavins, and Jermaine Hampton.

These leaders addressed critical topics ranging from global supply chain resilience – notably relevant given recent disruptions – to the burgeoning opportunities in sustainable technologies. For example, discussions around clean energy, spearheaded by Supervisor Solis, aligned with California’s ambitious goals to achieve carbon neutrality by 2045, representing a multi-billion dollar investment prospect.

Looking Ahead: Building on a Decade of Impact

The 2025 Select LA Summit wasn’t simply a party of past achievements; it was a forward-looking forum for shaping the next chapter of Los Angeles’ economic story. Delegates actively engaged in discussions focused on attracting foreign direct investment (FDI), which, according to recent data from the LAEDC, contributed $38.6 billion to the regional economy in 2023. The summit served as a platform to identify new avenues for growth, address emerging challenges, and solidify Los angeles’ position as a global hub for innovation and commerce.

Attendees can anticipate a complete summit recap, including session recordings, to be released shortly. Details regarding the 2026 Select LA Summit will also be announced in the coming months.

#SelectLA #fdi #trade #WTCLA #LAEDC #SelectUSA

Choose Los Angeles: Celebrating 10 Years of Innovation adn Growth

For a decade, the “Choose los Angeles” initiative has championed the city’s vibrant culture, thriving economy, and unparalleled opportunities. This 10-year anniversary marks a notable milestone, prompting us too reflect on the progress made and the exciting future that lies ahead for Los Angeles.

The Genesis of Choose Los Angeles

The “Choose los Angeles” campaign was born from a strategic vision: to attract businesses, talent, and tourism to Southern California’s crown jewel. It aimed to showcase the city’s diverse industries, world-class universities, and unmatched lifestyle. From its inception, the initiative focused on promoting Los Angeles as a global hub for innovation and creativity.

Key Objectives of the Initiative

  • Economic development: Attracting new businesses and supporting existing ones to create job opportunities and stimulate economic growth in Los Angeles.
  • Talent Acquisition: Drawing skilled professionals and recent graduates to contribute to Los Angeles’ diverse workforce.
  • Tourism Promotion: Showcasing the city’s iconic attractions, diverse neighborhoods, and vibrant cultural scene to boost tourism.
  • Investment Attraction: encouraging investments in Los Angeles’ infrastructure, real estate, and innovative sectors.
  • Brand Building: Fostering a positive image of Los Angeles as a dynamic and welcoming global city.

Los Angeles: A Decade of Change

over the past ten years, “Choose Los Angeles” has played a pivotal role in the city’s remarkable transformation. Los Angeles has solidified its position as a global leader in various sectors, including technology, entertainment, aerospace, and bioscience.

The Tech Boom in Los Angeles

Los Angeles has emerged as a major player in the tech industry, rivaling Silicon valley. The city’s unique blend of creativity and innovation has attracted numerous tech startups and established companies. “Silicon Beach,” a stretch of coastline from Santa Monica to Playa Vista, has become a hotbed for tech innovation, fostering a dynamic ecosystem of entrepreneurs, investors, and engineers.

Hollywood‘s Enduring Influence

While the tech industry booms,Hollywood remains a cornerstone of Los Angeles’ economy. The city continues to be the entertainment capital of the world, producing blockbuster movies, hit television shows, and cutting-edge digital content. The entertainment industry not only provides jobs but also attracts tourists and fuels innovation across various sectors.

Aerospace & Bioscience: Innovation in the Skies and Labs

Los Angeles’ history is deeply intertwined with the aerospace industry, and the city continues to be a leader in this field. from designing rockets to developing advanced aviation technologies, Los Angeles is at the forefront of aerospace innovation. Similarly,the city’s bioscience sector is experiencing rapid growth,with numerous research institutions and biotech companies working on groundbreaking medical advancements.

Impact on the Los Angeles Economy

The “Choose Los Angeles” initiative has had a significant impact on the city’s economy, attracting billions of dollars in investments and creating thousands of jobs. This growth has not only benefited businesses but also improved the quality of life for residents.

job Creation and Economic Growth

The influx of businesses and investments has led to a surge in job creation across various sectors. Los Angeles has become a hub for skilled professionals,providing opportunities for both recent graduates and experienced workers. The economic growth fueled by “Choose Los angeles” has also translated into increased tax revenue,allowing the city to invest in infrastructure,education,and public services.

Real Estate Development

The demand for housing and commercial space has driven significant real estate development in Los Angeles. New apartment buildings, office towers, and retail spaces have transformed the city’s skyline and revitalized neighborhoods. This development has not only created jobs but also increased property values, benefiting homeowners and investors.

Tourism boom

Los Angeles remains a top tourist destination, attracting visitors from around the world. The “Choose Los Angeles” campaign has played a role in promoting the city’s attractions, including its iconic beaches, world-class museums, and vibrant cultural scene. Tourism contributes considerably to the local economy, supporting restaurants, hotels, and other businesses.

Celebrating Diversity and Culture

Los Angeles is known for its diverse population and vibrant cultural scene.The “Choose Los Angeles” initiative has celebrated this diversity, promoting cultural events and supporting initiatives that foster inclusivity and understanding.

A Melting Pot of Cultures

Los Angeles is home to people from all corners of the world, creating a rich tapestry of cultures, traditions, and perspectives. This diversity is reflected in the city’s cuisine,music,art,and festivals,making Los Angeles a truly global city.

World-Class Arts and Entertainment

From the Getty Center to the Walt Disney Concert Hall, Los Angeles boasts world-class arts and entertainment venues. The city’s museums, theaters, and music venues attract visitors from around the world, showcasing the best of art, culture, and performance.

Community Engagement

“Choose Los Angeles” has supported community engagement initiatives that promote inclusivity and address social issues. These initiatives include programs that support underserved communities, promote environmental sustainability, and foster civic participation.

Looking Ahead: The Future of Los Angeles

As “Choose Los Angeles” celebrates its 10-year anniversary, the focus shifts to the future. The challenges facing the city – housing affordability, transportation, sustainability – are significant, but the opportunities for growth and innovation are even greater.

Addressing Key Challenges

Addressing the housing affordability crisis is a top priority for Los Angeles. The city needs to build more affordable housing units and implement policies that protect tenants from displacement. Improving transportation infrastructure, reducing traffic congestion, and promoting public transportation are also critical to the city’s future.

Sustainability Initiatives

Los Angeles is committed to becoming a more lasting city. The city has set ambitious goals for reducing greenhouse gas emissions, investing in renewable energy, and promoting water conservation. These efforts will not only protect the habitat but also create new economic opportunities.

Embracing Innovation

Los Angeles has a history of innovation, and the city is poised to continue leading the way in technology, entertainment, and other sectors. By embracing new ideas and supporting entrepreneurs, Los Angeles can remain a global hub for innovation and creativity.

First-hand experience

I arrived in Los Angeles five years ago, drawn by the promise of a vibrant tech scene and a more laid-back lifestyle than I’d experienced on the East Coast. What I found was even better than I’d imagined. The networking opportunities are unparalleled; I’ve met entrepreneurs and innovators from every corner of the globe. The collaborative spirit is incredibly strong, with people genuinely eager to help each other succeed. Beyond the professional advantages, the sheer diversity of experiences available is astounding. From hiking in the Santa monica Mountains to exploring the art galleries in Culver City,there’s always something new to discover. And yes, the weather really is as good as everyone says!

Case Studies

Let’s take a look at some businesses that have successfully grown in conjunction with the “Choose Los Angeles” initiative. These stories highlight the tangible benefits of operating in this dynamic city.

GreenTech Solutions: A Sustainable Success Story

GreenTech Solutions, a renewable energy company, decided to relocate its headquarters to Los Angeles five years ago, drawn by the city’s commitment to sustainability and growing green economy. With support from “Choose Los Angeles,” GreenTech accessed resources to help them navigate local regulations and connect with potential investors. The result? A 300% increase in revenue and the creation of over 100 new jobs.

Innovate Entertainment: Revolutionizing Content Creation

Innovate Entertainment,a startup specializing in virtual reality content,was founded in Los Angeles in 2018. Capitalizing on the city’s strong entertainment industry and thriving tech scene,Innovate Entertainment was able to secure funding and attract top talent. Thanks to the “Choose Los Angeles” network, they secured partnerships with major studios and developed groundbreaking VR experiences that have transformed the industry.

BioMed Research Labs: Pioneering Medical Breakthroughs

BioMed Research Labs, a biotech company focused on developing innovative cancer treatments, chose Los Angeles as their home due to the city’s concentration of top research institutions and skilled scientists. “Choose Los Angeles” assisted them with grant applications and connected them with potential research partners.BioMed Research Labs has since made significant breakthroughs in cancer treatment, attracting international recognition and investment.

Benefits and Practical Tips for Businesses Considering Los Angeles

Thinking about relocating or starting a business in Los Angeles? Here are some key benefits and practical tips to help you succeed:

Benefits of Choosing Los Angeles

  • Access to Talent: Los Angeles boasts a highly skilled and diverse workforce,with top universities like UCLA and USC supplying a constant stream of talented graduates.
  • Funding Opportunities: The city has a thriving venture capital scene, with numerous investors actively seeking out innovative startups.
  • Market Access: Los Angeles is a gateway to the US and international markets, providing access to millions of potential customers.
  • Strong Industry Clusters: Whether you’re in tech, entertainment, aerospace, or bioscience, Los Angeles offers a strong industry ecosystem with ample opportunities for collaboration and partnership.
  • Quality of Life: With its sunny weather, lovely beaches, and vibrant cultural scene, Los Angeles offers a high quality of life that attracts and retains top talent.

Practical Tips

  • Network, Network, Network: Attend industry events, join local business organizations, and connect with other professionals in your field.
  • Understand the Local Regulations: Los Angeles has its own unique set of regulations and permits. Be sure to do your research and consult with experts as needed.
  • Embrace the Culture: Los Angeles is a diverse and welcoming city. Embrace the local culture and connect with people from all walks of life.
  • Consider Location Strategically: Choose a location that is convenient for your employees, customers, and suppliers. Think about factors like commute times, access to public transportation, and proximity to industry hubs. Be prepared for higher rent costs compared to other cities.
  • Leverage “Choose Los Angeles” Resources: The “Choose Los Angeles” initiative provides a wealth of resources to help businesses succeed, including networking events, funding opportunities, and regulatory assistance. Take advantage of these resources!

Los Angeles: by the Numbers

A simple summary of key metrics relating to Los Angeles.

Metric Value
Population (City) ~4 million
GDP ~$1 trillion
Unemployment Rate ~5%
Tourism (Annual Visitors) ~50 million
Median Home Price ~$900,000

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