Christmas at Maple Hollow Inn Launches on Meta Series
Pixie USA is launching the romantic holiday microdrama Christmas at Maple Hollow Inn on November 14, as one of the first vertical series to utilize Meta’s new Series tool. The 20-episode family-friendly production runs for a total of 38 minutes and was filmed on location in Marietta, Georgia.
The vertical series is part of a testing phase for Meta’s new feature, which allows select creators to bundle vertical videos for Reels into episodes on Facebook and Instagram. The project blends platform innovation with holiday intellectual property nostalgia by pairing a festive format with a coordinated brand partnership.
Grocery brand partners with holiday production
The narrative follows a determined young woman who reunites with her former flame to save her family’s inn during the Christmas season. Their last hope rests on preparing a spectacular holiday meal for a group of hard-to-impress investors, even though the protagonist cannot cook. The project was developed in partnership with grocery brand Bob Evans, marking the food company’s first scripted holiday season production.
The story weaves Bob Evans mashed potatoes and macaroni and cheese meals directly into the plot as the characters manage kitchen chaos and resurfacing feelings. Ciare James, Senior Vice President and Chief Marketing Officer at Bob Evans Farms, stated that the microdrama brings the brand story to life by showing how holiday favorites can create a memorable meal while leaving more time to enjoy the season.
'Christmas At Maple Hollow Inn' Microdrama Hopes To Channel The Spirit Of Festive TV Movies Through Meta's Series Feature https://t.co/q9E6H3XSSP
Actors star in holiday romance
Analisa Southworth Wall and Thomas King star in the lead roles. Wall’s acting credits include Picture Perfect Sister-in-Law and Mother Warrior Unleashed, while King’s television credits include Tyler Perry’s The Oval and County Rescue.
Blake Studwell directs the production, with Michael Sokol producing. Studwell previously directed the vertical romances Baby, Just Say Yes! and Falling for My Mafia Bodyguard. Jonas Barnes serves as CEO at Pixie USA. Barnes previously worked at Neal H. Moritz’s Original Film and previously created the Procter & Gamble microdrama The Golden Pear Affair with Native, P&G Studios, and Dentsu Entertainment.
Series distributes across social media platforms
In addition to launching on Facebook and Instagram through Meta’s testing initiative, Christmas at Maple Hollow Inn distributes on YouTube and TikTok. Meta scheduled its Series feature to launch in certain markets on November 16, though the tech company did not comment on specific titles utilizing the feature prior to the rollout.
Vertical content is reaching tens of millions of people where they are, bringing entertainment directly to their phones,
Barnes said. Social media is the new TV, and microdramas are helping drive that shift.
Frequently Asked Questions About Christmas at Maple Hollow Inn
Where was Christmas at Maple Hollow Inn filmed?
The production was filmed on location in Marietta, Georgia, comprising 20 episodes with a total running time of 38 minutes.
What food brand is partnered with the microdrama?
Bob Evans partnered on the project, marking the grocery brand’s first scripted holiday season production. The story features Bob Evans mashed potatoes and macaroni and cheese meals at the center of the plot.
Which platforms distribute the vertical series?
The series distributes on Facebook and Instagram as part of Meta’s new Series tool testing phase, alongside availability on YouTube and TikTok.
Who directed and produced the project?
Blake Studwell directed the series, and Michael Sokol produced it under Jonas Barnes’ Pixie USA banner.
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