Coca-Cola Highlights German Production with “Made in Germany” Campaign
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Coca-Cola is launching a new campaign, “Made in Germany,” to emphasize its important regional presence and local production within the country. Running from August 4th to August 31st, the campaign will utilize a multi-channel approach including digital out-of-home advertising, online video ads on platforms like YouTube, Instagram, and Facebook, print and online advertising, and radio promotions.
Local Production & Economic Impact
The core message of the campaign is that Coca-Cola is, in fact, “made in Germany.” According to the company, 97% of Coca-Cola beverages sold in Germany are manufactured locally, across 13 production sites nationwide. https://www.cocacola.de/presse/cocacola-startet-kampagne-made-in-germany
This local production supports a significant economic footprint. Coca-Cola states it employs nearly 6,500 people in Germany across 25 locations. The company contributes approximately €9.1 billion to Germany’s gross domestic product and generates a procurement volume of €1.5 billion from German manufacturers and service providers.
Celebrating the Workforce
The campaign features five Coca-Cola employees – Daniel, Heike, Jana, Jessy, and Muhammed – as central figures. These individuals are intended to represent the diversity, expertise, dedication, and pride of the company’s German workforce, and to illustrate Coca-Cola’s deep roots within the country’s regions.
Coca-Cola is providing a behind-the-scenes look at its German operations, including interviews with the featured employees, on a dedicated landing page. https://www.cocacola.de/made-in-germany
A Strong Brand Statement
“we produce in germany and are proud of it,” encapsulates the emotional core of the campaign. This statement underscores Coca-Cola’s commitment to the German market and its contribution to the national economy.
Frequently Asked Questions (FAQ)
Q: Where are coca-Cola’s production facilities located in Germany?
A: Coca-Cola operates 13 production sites across Germany. Specific locations are detailed on the Coca-Cola Germany website: https://www.cocacola.de/unternehmen/standorte
Q: What percentage of Coca-Cola sold in Germany is actually produced in Germany?
A: 97% of Coca-Cola beverages sold in Germany are manufactured within the country.
Q: What is coca-cola’s economic contribution to Germany?
A: Coca-Cola contributes approximately €9.1 billion to Germany’s GDP and generates a procurement volume of €1.5 billion from German suppliers.
Looking Ahead:
the “Made in Germany” campaign represents a strategic effort by Coca-Cola to reinforce its commitment to the German market and highlight the positive economic and social impact of its local operations.By showcasing its German workforce and production facilities, Coca-Cola aims to strengthen its brand image and build stronger connections with German consumers.