CVC’s Global Sport Group Secures €3.7 Billion in Financing, Valued at €7 Billion

Global Sport Group (GSG), the sports investment arm of CVC Capital Partners, has successfully raised €3.7 billion (approximately $4.29 billion USD) through a complex financing deal with Pimco and KKR. This funding values GSG at around €7 billion ($8.11 billion USD), solidifying its position as a major player in the sports investment landscape.

Financing Breakdown

The financing package includes approximately €1.5 billion in debt from US-based asset management firm Pimco and an estimated €1.4 billion from KKR, utilizing capital from insurer Global Atlantic. A significant portion of KKR’s contribution will be in the form of preferred equity. KKR has committed to a €200 million ($231.7 million USD) equity stake, representing six percent of GSG, with CVC retaining the remaining ownership.

GSG’s Portfolio and Investment Strategy

Launched in September 2025, GSG encompasses CVC’s extensive sports portfolio, including investments in prominent leagues and organizations such as LaLiga and Ligue 1 (soccer), the Women’s Tennis Association (WTA), Volleyball World, Prem Rugby, the United Rugby Championship (URC), and the Six Nations. CVC has invested approximately €4.6 billion ($5.33 billion USD) in these assets since 2018, including €2.1 billion in LaLiga financing and €1.5 billion for France’s Professional Football League (LFP), as well as roughly £700 million ($938.5 million USD) across the three rugby union competitions.

Strategic Shift and Future Plans

While CVC initially explored selling a larger stake in GSG at a €9 billion valuation, potential buyers reportedly declined due to the performance of certain assets, including the LFP and Prem Rugby. Despite challenges, CVC remains optimistic about the long-term potential of the LFP. GSG recently expanded its portfolio with the acquisition of Equine Network, a US-based equestrian sports league, for a reported $300 million.

CVC’s strategy has evolved towards taking minority investments in leagues, tournaments, and organizing bodies, believing that the collective strength of GSG’s holdings will foster growth through shared expertise and commercial opportunities.

Looking Ahead

The new funding is intended to provide further financial support to GSG’s existing properties and enable the acquisition of new assets. CVC is particularly focused on expanding its presence in the US market, as evidenced by the Equine Network acquisition. The firm anticipates a potential exit from its investment in GSG within three years, either through an initial public offering (IPO) or a private sale.