Fashion and lifestyle brand Zalando has partnered with German soccer’s DFB national federation in a five-year deal.
Through a tie-up unveiled today, Zalando becomes a main partner of the German national men’s, women’s, and youth teams until 2030.
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the agreement entails Zalando’s logo being featured on the pre-match and training kits for the aforementioned trio of sides, while
German Women’s National team to Have Official Photos Taken with Google Pixel Smartphones
The German football Association (DFB) has partnered with Zalando and Google to utilize Google Pixel smartphones for all official photography of the women’s national team. This includes the team photo and individual portraits of players and staff. https://www.sportcal.com/news/german-womens-national-team-partners-with-zalando-and-google-pixel
This collaboration is part of a larger sponsorship deal between Zalando and the DFB, announced in February 2024, making Zalando the official retail partner of the German national teams (men’s, women’s, and youth). https://www.dfb.de/en/news/detail/zalando-becomes-official-retail-partner-of-the-dfb-261311/
James rothwell,Zalando’s Senior Vice President of Marketing,highlighted the significance of the partnership,stating,”Sport is a major focus for Zalando,and we have seen important growth of sports audiences and brands on our platform. Through this partnership, we are excited to insert our brand into the most passionate, engaged cultural conversation in Germany, connect fans with amazing content, assortment and experiences, and to create access to special moments for fans.” https://www.sportcal.com/news/german-womens-national-team-partners-with-zalando-and-google-pixel
The use of Google Pixel smartphones for official team photography underscores the growing integration of technology within sports and aims to provide high-quality imagery for fans and promotional materials.
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