The first six months of 2023 have had an invariable constant in the telephony and connectivity market compared to the previous year: the dominance of low cost and the king of this segment: the Romanian operator Digi. The company, on the back of its cheap rates, continues to bite into the market and has managed to get off the ground in these six months 425,500 lines to its competitors, according to provisional data handled by the market and to which EL MUNDO has had access.
Digi It has been since the announcement of the merger between Orange and MásMóvil, being considered by the big players in the sector as the great threat to the the status quo of the market and an eventual consolidation to get prices to rebound after the fall of recent years and the turn to the low cost of the market in general.
This trend is especially pronounced in the mobile segment, where Digi has reaped most of its profits with almost 340,000 new customers, more than 70,000 in the last month of June. Together with Digi, they remain positive Avatelwhich has added more than 40,000 mobile lines so far this year, and MásMóvilwhich resists positively with almost 9,000 more customers in this segment, although it closed June with a negative balance.
The other side of the coin is represented by the three main operators: Movistar, Orange y Vodafone, although, although the three have finished the first semester in negative, the way of seeing the future is very different. In the case of Movistarthe company leaves just under 70,000 lines so far this year, a figure that, if the trend continues, would allow it to close the year losing less than half of what he lost in all of 2022 in this segment, which would demonstrate the commercial improvement of the group after the launch of its new rate portfolio: MiMovistar.
In his last presentation of results, the CEO of the company, Angel Villaassured that the first quarter in Spain was the best at the commercial level of the company since September 2020, as well as showed confidence in an upward trend as the year progressed.