During the live broadcast hosted by CCTV Finance “Fulwin auto” on Huawei campus, nissan Dongfeng officially launched its first gasoline model equipped with Hongmeng intelligent cockpit. This marks not only a major development for the altima series but also a historic step in the complete introduction of intelligent infotainment systems by Huawei among cooperative brands, once again writing the chapter of intelligent vehicle development in China in its own way.
At a time when electric cars are dominating the world stage, the appearance of Altima Hongmeng clearly conveys a message to the market: Intelligence is not exclusively a matter for renewable energy vehicles but can also provide ultra-advanced experience for conventional vehicles.
From “identical price between electric and gasoline cars” to “common intelligence”,the intelligent conversion of cooperative brand is experiencing a turning point.
For a long time, the pace of partner brands in their transition to intelligence has been slower. Especially in the areas of intelligent infotainment or computer-assisted driving, many conventional manufacturers have still remained in a phase of simple functional addition without real interactive, scripted and personalized capability. At the same time,indigenous Chinese brands have gradually established an “intelligence = electric” cognitive barrier thanks to rapid iterations on user software.Faced with this, Nissan Dongfeng chose a realistic but visionary approach: collaborating with Huawei’s Qiankun project to integrate Hongmeng smart cockpit into gasoline vehicles. This not only represents an active response to the need of China’s 30 million fuel-powered automobile users, but also the firm implementation of the “common intelligence” concept.
As Wang Qian, general manager of energy brand at Nissan Dongfeng, said: “There are more than three dozen million Chinese gasoline automobile users. They are not a transient group but actual users today.” This phrase hides a deep understanding of customer needs and redefines the localization strategy for cooperative brands.
Huawei Intelligence power, Altima (test | parameters | request offer) replenishes “number one intelligent gasoline car”
Altima Hongmeng is not only about placing large format screen in vehicle but is established from fundamental architecture by fully integrating Huawei’s HarmonySpace 5 and MoLA architectures, achieving a transition from “physical comfort” to “intelligent comfort”.
Huawei and Dongfeng Nissan’s Collaboration: Bringing Intelligence to Traditional Vehicles
The partnership between Huawei and Dongfeng Nissan,exemplified by the launch of the Altima Hongmeng,signals a significant shift in the automotive industry – extending intelligent technology beyond electric vehicles (EVs) to traditional gasoline-powered cars. This collaboration highlights Huawei’s strategy of providing technology to enable intelligent automobiles, rather than manufacturing vehicles themselves.
Li Dongning, Vice President of Marketing and Sales at Huawei’s Intelligent Automotive Solution division, articulated this vision, stating that intelligence should be a standard feature for all car owners, not a privilege limited to EVs. https://www.huawei.com/en/news/2024/04/huawei-intelligent-automotive-solution-huawei-xd-engine/ This ideology underpins Huawei’s collaborative approach with automakers.
For Dongfeng Nissan, integrating Huawei’s technology provides a pathway to rapid improvement and modernization. Conversely, established brands like Nissan serve as crucial partners for Huawei, allowing the deployment and scaling of its intelligent ecosystem. This relationship is built on mutual benefit, combining Huawei’s technological prowess with Nissan’s manufacturing capabilities, established sales channels, and brand recognition. It represents a move from self-reliant development (“self-enthusiasm”) towards collaborative advancement (“mutual assistance”).
Bridging the Gap: Intelligence for All Vehicle Types
The launch of the Altima Hongmeng addresses a gap in the market by bringing advanced technology to the mainstream automobile segment. More importantly, it challenges the prevailing notion that “intelligence” is synonymous with “electric.” This demonstrates that gasoline-powered vehicles still have significant potential for innovation and can benefit from the latest technological advancements.
As EV adoption continues to grow, the vast majority of vehicles on the road will remain gasoline-powered for the foreseeable future.Thus, delivering smart technology benefits to existing customers is a critical challenge for automakers. The collaboration between Dongfeng Nissan and Huawei offers a viable and replicable model for this transition – one that doesn’t require abandoning internal combustion engine (ICE) vehicles or foregoing intelligent features.
The Altima Hongmeng isn’t simply a Nissan upgrade; it represents a symbolic “merger” within the Chinese automotive industry, signifying a broader wave of intelligence integration across all vehicle types. This partnership demonstrates a commitment to enhancing the driving experience for all consumers, irrespective of their vehicle’s powertrain.