Dyn Restructures into Dyn Sport and Dyn Media, Expanding Handball Coverage
German sports streaming platform Dyn is undergoing a strategic restructuring, splitting into two sister companies – Dyn Sport and Dyn Media – to better serve both consumers and the business-to-business (B2B) sector. This move comes as Dyn continues to solidify its position as a key broadcaster of European handball, with recent deals securing exclusive rights through 2030.
New Structure: Dyn Sport and Dyn Media
Dyn Sport will focus on the end-customer business, encompassing rights acquisition and marketing directly to viewers. Dyn Media, will concentrate on broadcasting operations, content production (both live and on-demand) and the development of editorial and technological solutions for leagues, associations, rights holders, and media brands. SportBusiness reports this split is designed to enhance Dyn’s appeal within the B2B market.
Leadership Changes
While the overall management team will remain consistent, founder Christian Seifert will transition to the role of executive chair and also assume chairmanship of the shareholders’ committee. Seifert, formerly the head of the German soccer league, launched Dyn in August 2023. He stated, “Dyn’s new structure reflects this reality and sets an important course for the future. With two clearly defined companies, we are creating the foundation to strategically advance our growth areas – as a logical continuation of what we have built since Dyn’s inception. Together, they form the basis for sustainable growth in the media market.”
Expanding Handball Rights Portfolio
Dyn’s commitment to handball is evident in its recent rights acquisitions. In late January 2026, the platform secured exclusive broadcasting rights for the Machineseeker EHF Champions League, the EHF Champions League Women, and the EHF European League until 2030, specifically within the DACH region (Germany, Austria, and Switzerland). European Handball Federation confirmed this deal.
Dyn holds the rights to broadcast all matches featuring German clubs in these competitions starting with the 2026/27 season, as well as the men’s knockout stages and the TruckScout24 EHF FINAL4, the Raiffeisenbank EHF FINAL4, and the men’s and women’s EHF Finals. All matches will be available live and on demand, with selected games and additional content featured on the free-to-air channel, Dyn Sport Mix.
EHF EURO 2026 Coverage
Beyond club competitions, Dyn also secured the rights to broadcast all matches of the 2026 Men’s and Women’s EHF European Championships, along with the away qualification matches of the German women’s national team, through a sub-licensing agreement with SportA, the sports rights agency of ARD and ZDF. Dyn.sport details that fans will be able to watch the women’s tournament draw live and exclusively on Dyn.
Growing Audience for Handball
Dyn’s investment in handball appears to be paying off, with audience figures for the Machineseeker EHF Champions League and the EHF European League almost doubling in the first half of the 2025/26 season compared to the previous season, highlighting the growing appeal of European club handball on the platform. European Handball Federation reported this increase.