GoMining challenges Jack Dorsey’s Square with a pure BTC payment rail

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Bitcoin mining firm GoMining has launched a new payment protocol, GoBTC Pay, designed to facilitate direct cryptocurrency transactions for merchants. The system, which includes a software development kit (SDK) and application programming interfaces (API), enables retailers to accept bitcoin payments without converting them into fiat currency during the transaction process.

How GoBTC Pay differs from traditional payment processors

GoBTC Pay distinguishes itself from mainstream payment platforms like Block’s Square by maintaining the transaction in bitcoin from end-to-end. Most conventional payment processors act as intermediaries that accept bitcoin from the consumer but immediately exchange it for fiat currency, such as the U.S. dollar, before depositing funds into a merchant’s account.

How GoBTC Pay differs from traditional payment processors

According to GoMining CEO Mark Zalan, the company’s objective is to preserve the "non-custody and onchain finality" of bitcoin. By removing the mandatory fiat conversion step, the protocol aims to reduce the settlement times and variable fees often associated with legacy payment rails. Merchants who require fiat currency using the GoBTC Pay system must manage the conversion process independently, as the platform does not automate this exchange.

Impact on merchant adoption

GoMining is currently targeting an initial rollout phase involving 10 merchants to test the protocol’s integration. The company’s strategy focuses on businesses that prefer to hold bitcoin directly on their balance sheets rather than relying on third-party financial institutions to manage liquidity.

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The shift toward native bitcoin payments addresses long-standing criticisms regarding the "fiat-first" approach of modern crypto-payment providers. While platforms like Square provide a familiar interface for merchants, they effectively treat bitcoin as an asset class to be liquidated rather than a medium of exchange. GoBTC Pay’s model aligns with a growing segment of the market that prioritizes decentralization and direct, peer-to-peer settlement.

Technical components of the protocol

The GoBTC Pay system relies on a proprietary set of developer tools:

Technical components of the protocol
  • Software Development Kit (SDK): Provides the necessary libraries for developers to integrate bitcoin payment functionality into existing e-commerce platforms.
  • Application Programming Interfaces (API): Allows for programmatic interaction between the merchant’s point-of-sale system and the blockchain, ensuring real-time transaction tracking.

By providing these tools, GoMining aims to lower the barrier to entry for retailers looking to integrate bitcoin without sacrificing the asset’s inherent properties. The firm has stated that the protocol is designed to handle high-volume transactions while mitigating the unpredictability often found in decentralized network settlements.

Key Takeaways

  • Direct Settlement: Unlike competitors, GoBTC Pay does not perform automatic fiat conversions, keeping the entire transaction on the Bitcoin network.
  • Target Market: The protocol is aimed at merchants who wish to hold bitcoin directly and avoid the intermediary fees associated with fiat-based payment processors.
  • Rollout Strategy: GoMining is initiating the service with a pilot group of 10 merchants to refine the API and SDK functionality.
  • Core Philosophy: The project prioritizes onchain finality and non-custodial operations to maintain the original utility of the Bitcoin protocol.

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