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Four influencers from the food, family, and comedy spaces created content for Instagram and TikTok over two weeks. the House of influence agency reports the campaign has already garnered over 257,000 video views.Targeting both food enthusiasts and a wider audience, the content focused on German and French-speaking Switzerland.
The agency intentionally prioritized diverse content formats over simply posting recipes. Influencer @heyrabona showcased the salad dressing production process in Sarnen, from the arrival of local pumpkins to the final bottling:
@heyrabona [Werbig] What am I up to in Sarnen and where should I go next? ? Thanks to @brunos.ch for letting me see how their pumpkin and chestnut salad dressing is made with fresh products – it’s available again at Coop! ?? #BrunosSaladsauce #Brunos ♬ Original sound – RABONA
Comedy creator @norabinki featured the product in a sketch about modern table manners alongside an etiquette expert: