Lamborghini Shelves EV Plans, Shifts Focus to Plug-In Hybrids

Lamborghini is abandoning its all-electric vehicle ambitions, with CEO Stephan Winkelmann confirming the cancellation of the Lanzador EV project. The Italian supercar manufacturer is now prioritizing the development of plug-in hybrid vehicles, citing a lack of demand for fully electric models among its core customer base.

Customer Demand for EVs “Close to Zero”

Winkelmann revealed that research conducted over the past year, encompassing customer feedback, dealer input, and market analysis, demonstrated “close to zero” appetite for a battery-powered Lamborghini according to an interview with the Sunday Times. The Lanzador, initially announced in 2023 as an “Ultra GT” with 1,341 horsepower, was slated for release in 2029 with an estimated price of $300,000. The project was quietly discontinued at the complete of 2025.

“Investing heavily in full-EV development when the market and customer base are not ready would be an expensive hobby, and financially irresponsible toward shareholders, customers, [and] to our employees and their families,” Winkelmann stated as reported by Fortune.

Industry-Wide Shift Away From EVs

Lamborghini is not the only luxury automaker reassessing its electrification strategy. Several other high-end brands are scaling back or delaying their EV plans. Bentley pushed back its all-electric goal from 2030 to 2035, and Porsche announced in September 2025 it would substantially reduce its electrification efforts as noted in Fortune. Ferrari has also revised its EV sales targets, reducing its initial goal of 40% fully electric vehicle sales by the end of the decade to 20% .

Even broader automotive groups are adjusting. Stellantis, the parent company of Chrysler, Jeep, and Fiat, recently took a $26 billion write-down related to its EV investments .

The Appeal of the “Emotional Experience”

The decision to prioritize plug-in hybrids stems from a belief that Lamborghini’s customers value the “emotional experience” associated with traditional combustion engines. Winkelmann explained that EVs “struggle to deliver this specific emotional connection” that includes the sound and feel of a powerful engine according to Ars Technica. The company intends to continue building internal combustion engines “for as long as possible” as reported by Road & Track.

Lamborghini believes plug-in hybrids offer a viable pathway to electrification without sacrificing the driving experience that defines the brand. The company did not specify a timeline for the introduction of its first plug-in hybrid models beyond its stated goal of transitioning by 2030.