Latvian Mobile Operators Offer Free Communications to Middle East Amidst Regional Instability
Latvian mobile operators LMT, Tele2, and Bite Latvija are providing free calls and text messages to customers located in several Middle Eastern countries, citing concerns over the escalating security situation in the region. The offers are intended to ensure individuals can maintain contact with family and friends during a period of uncertainty.
Affected Countries
The free communication services apply to customers in the following countries: the United Arab Emirates, Bahrain, Israel, Jordan, Qatar, Kuwait, Oman, and Saudi Arabia.
Operator Responses
LMT, Latvia’s largest mobile operator, announced the provision of free calls and texts for postpaid customers. LMT Group President Juris Binde emphasized the importance of safety and communication during times of crisis. Juris Binde noted that the situation is rapidly evolving and maintaining connections is crucial. LMT’s offer is currently valid until Sunday, March 8, at 23:59, but the company indicated it may be extended depending on regional developments.
Tele2 is also offering free calls and text messages to customers in the affected countries until the complete of the week. The company estimates approximately 800 Tele2 customers are currently in the Middle East.
Bite Latvija has similarly extended free communication services to its customers in the region, with over 200 customers currently located in the specified countries. Bite Latvija stated it will continue to monitor the situation and adjust its response as needed.
Regional Context
The offers from Latvian mobile operators come amid reports of escalating conflict in the Middle East. Reports indicate strikes targeting sites in Iran, including missile launch locations and facilities linked to its nuclear program.
Company Performance
Recent financial data indicates strong performance among the Latvian mobile operators. LMT Group reported a turnover of 335.1 million euros in 2024, an 8.2% increase year-over-year. The LMT concern’s turnover was 308.608 million euros in 2024, a slight decrease of 0.5% compared to 2023, but profit increased by 6.1% to 34.038 million euros. Juris Binde has been President of LMT since 1992 and Chairman of the Management Board since 2004.
Tele2 recorded a turnover of 179.991 million euros in 2024, a 1.5% increase, with profit rising by 13.5% to 52.923 million euros. Bite Latvija’s turnover reached 183.75 million euros in 2024, a significant 12.5% increase, while profit increased by 1% to 33.712 million euros.
Ownership and Potential Changes
LMT is currently owned by Telia Company (49%), SIA Tet and VAS Latvijas Valsts radio un televīzijas centrs (LVRTC) (23% each), and SIA Public asset manager “Possessor” (5%). A memorandum of understanding has been signed for Telia to sell its shares to a consortium including Latvenergo, LVRTC, and a strategic investor, potentially resulting in all parties owning approximately 25% of LMT.
Tele2 is wholly owned by Tele2 Sverige. Bite Latvija is owned by Bite group, which is part of the global asset management company Providence Equity Partners.