2024-01-16 06:25:53
SHIATZY CHEN Brand Ambassador Liu Yu
A fashion brand that conveys oriental aesthetics through high-end fashion and a Chinese-style young man with a gentle oriental temperament join hands. This is a perfect connection that complements each other. As Shiatzy Chen’s best friend, Liu Yu chose to use Shiatzy Chen’s clothes to interpret her style and attitude on many important occasions. This official announcement means an upgrade in the cooperation between the two parties, and is also a two-way appreciation and commitment between the brand and the artist. “Shaping Chinese traditional culture” has always been Shiatzy Chen’s unchanging core concept. Inheriting the beauty of the traditional Orient, it also captures the essence of current styles. In each new season’s new products, you can see Shia Zichen’s freehand techniques, finding the inherent inheritance of Chinese clothing culture, and presenting the oriental style and grace in the language of clothing design. Liu Yu, known as the “Beautiful Boy with Chinese Style”, as an excellent disseminator of traditional Chinese culture, has been committed to bringing Chinese culture and oriental aesthetics to the international stage, and the fashion concept of integrating Chinese and Western styles presented by Shiatzy Chen Perfect fit. This upgrade of cooperation between the two means that both parties will continue to work together to explore and display the unique Chinese clothing aesthetic and “oriental style”. Shiatzy Chen looks forward to working with more consumers to experience oriental culture with Liu Yu The charm and the aesthetics of clothing combining Chinese and Western styles.
SHIATZY CHEN Brand Ambassador Liu Yu
Shiatzy Chen specially customized the Year of the Dragon limited gift box, which uses the iconic auspicious symbol of the East – “dragon” to describe traditional culture and carry the Valentine’s Day sentiment. Continuing the theme of Shiatzy Chen’s 24 spring and summer “Phantom”, the bold red and black constitute the main colors of the Year of the Dragon limited gift box, which has the elegance of oriental ink and the simple style of the West. The limited gift box is inspired by “dragon”, which means strength and blessing. It conveys the cultural essence of traditional Chinese New Year and inspires sweet reveries about Western-style Valentine’s Day gifts. The gift box contains a mirage image ink embroidery T-shirt, a multi-functional pearl necklace with a love pendant, three Chinese New Year stamps, Liu Yu’s personal photo collection and a lucky number plate exclusive to each gift box.
Shiatzy Chen x Liu Yu jointly branded Year of the Dragon limited gift box
The T-shirt with the image of an ink-style mirage hovering on the chest has become one of the protagonists of this gift box as a classic and practical item in the wardrobe. One red and one white, the two colors of the same style echo each other, injecting exclusive romance into the design, and show your love in a high-profile way when you go out on the street. Liu Yu participated in the design. Lines of different thicknesses are interlaced and blended to create a lifelike auspicious mirage dragon in the sky. The tassels hanging down from the dragon’s body are made of rope embroidery to show rich design details, making the entire pattern three-dimensional and flowing. See ingenuity and convey the beautiful vision of the New Year. The love pendant pearl multifunctional necklace is the same series of necklaces worn by Liu Yu at the Shiatzy Chen 24 spring and summer show at Paris Fashion Week. It is also a sincere gift launched for Valentine’s Day. It can be used as a mobile phone chain or as the finishing touch of an outfit. Multiple combinations are up to you. On Valentine’s Day, relive the heart-pounding moment you felt when you fell in love. As a testimony of the reconnection between the two, this item is also one of Liu Yu’s favorite accessories. The combination of pearls and metal chains can be flexibly adjusted in length. Whether used as a mobile phone chain or as an accessory, it can add a finishing touch to the entire outfit. The gift box also comes with three Chinese-style New Year badges jointly designed by designers Liu Yu and Xia Zichen. The ink style is also smart and cute in the tradition, adding more playfulness and interest to the entire gift box. The folding page printed with the main visual of the gift box and Liu Yu’s personal photo, combined with the exclusive number plate of each gift box, is also the highlight of the gift box. After the gift box is officially released, Shiatzy Chen and Liu Yu will according to the characteristics of each gift box. The number will present more surprising welfare interactions in the future. As the first joint collaboration between the two, Liu Yu not only participated in the design of multiple items of the gift box, but it is worth mentioning that the name “Liu Yu” on the outer box and T-shirt collar was also written by Liu Yu himself. , overflowing with sincerity and intention.
Shiatzy Chen x Liu Yu jointly branded Year of the Dragon limited gift box
This joint gift box is limited to a total of 824 copies and will be on sale on e-commerce platforms starting from January 18, 2024.
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