LiveScore Group teams Up with X and xAI for AI-Powered Sports Engagement

Global sports media and betting company LiveScore Group has announced a partnership with X and xAI, designed to integrate its sports media and betting platforms.

The collaboration will use xAIS technology to create personalized fan experiences and new AI-driven engagement tools across the LiveScore and LiveScore Bet platforms. It will also use X’s real-time content and data APIs to capture sports conversations and breaking news. This means tailored content delivery and trading models that respond to real-time fan sentiment for LiveScore’s more than 100 million annual users.

The integration will also introduce new engagement features,like the ability to share bet-slips and predictions directly to X,and will be used to provide faster,scalable customer support.

Sam Sadi,CEO of LiveScore Group,said,”This is a game-changing moment for LiveScore group and for the industries we operate in. By partnering with X and xAI, we are unlocking the ability to combine the world’s most dynamic real-time content platform with our mission to converge sports media and betting.This will redefine how fans experience sports.”