London Lions Announce Adidas Partnership for 2025/26 Season

The London Lions have teamed up with Specialist Sports, the official UK and Ireland distributor for adidas Teamwear, to provide the club with adidas kit for the 2025/26 season.

This deal will provide athletes, coaches, and team members with adidas game kit, training wear, and casual apparel as the Lions get ready to compete in Europe again.

Adidas products will be visible during games, at community events, and in fan retail stores. The partnership will also focus on showcasing lions players as both athletes and critically importent figures in London’s culture.

Justinas Liaudinskas, Chief Commercial & Revenue Officer at London Lions, said, “We’ve partnered with a brand that has a strong history in basketball worldwide, from success in the NBA to a real commitment to the sport here in London. Adidas consistently proves itself as a leader in basketball,connecting sport and culture – through popular streetwear collaborations and local creative projects.”

“This partnership isn’t just about the kit; it’s about aligning with a brand that understands and supports our vision for the future of the London lions.”

Ben Scarr, Managing Director at Specialist Sports, added, “We are thrilled to partner with the London Lions, a club with ambitious plans and a growing fanbase. We look forward to supporting their success both on and off the court with our extensive range of adidas Teamwear.”