Taste of the Caribbean Festival Returns to Montreal with ‘Soccer Fiesta’
Montreal’s Old Port will once again come alive with the vibrant sounds, flavors, and energy of the Caribbean from July 9-12, 2026, as the Taste of the Caribbean Festival (TOTC) celebrates its 27th edition. This year’s festival introduces a new ‘Soccer Fiesta’ theme, blending Caribbean culture with the global excitement surrounding the FIFA World Cup.
A Three-Year Partnership with Tanguay
The festival’s return is marked by a landmark three-year partnership with Tanguay, who will serve as the Official Collaborator and presenting partner of the newly launched ‘Tanguay Soccer Zone.’ This dynamic space will celebrate the energy of the FIFA World Cup through a Caribbean lens.
Ali Gerba Named Official Ambassador
Former Canadian international soccer player and World Cup qualifier, Ali Gerba, has been named the Official Ambassador for this year’s festival. Through his Complete Striker program, Gerba will host celebrity soccer matches, youth skills clinics, and interactive 3-on-3 tournaments, bringing a high level of soccer engagement to families and fans. He stated, “Soccer transformed my life… Serving as ambassador for the Tanguay Soccer Zone is a true honour. It’s an opportunity to unite young people across cultures, celebrate our shared identity, and indicate the next generation that sport can be a powerful springboard — not just on the field, but in life.”
Expanded Festival Grounds and Free Admission
Following over 210,000 attendees in 2025, the festival grounds have expanded by 20% to accommodate the new 3-on-3 soccer rink and enhanced activities, making TOTC the largest cultural event at the Old Port of Montreal this summer. Admission to the festival remains free daily from 12 PM to 11 PM.
What to Expect at the Festival
- Main Stage: Over 40 live performances and interactive music workshops.
- Latin Stage: More than 25 Caribbean-Latin performances in the Latin Fuzion Zone, a co-production with JPM Events.
- Tanguay Soccer Zone: 3-on-3 tournament play and interactive training stations led by Soccer IQ and the Complete Striker teams.
- Kids Zone: Featuring an inflatable boat from “Pirates of the Caribbean,” face-painting, and games.
- Outdoor Movie Zone: Caribbean soccer and music documentaries will be screened nightly from 8 PM to 10 PM, starting with the Bob Marley – One Love film.
- Rum Zone: A hexagonally covered tent offering a variety of rum-based cocktails and mixology performances.
- Food: Over 25 Caribbean and Latin restaurants.
- Arts & Crafts: 60 merchandise and arts & crafts kiosks.
Economic and Tourism Impact
The festival is expected to drive millions in local economic activity across various sectors, including hospitality, food services, tourism, and cultural industries. It will attract both regional and out-of-province visitors, contributing to Montréal’s reputation as a multicultural and globally connected destination.
Sponsors
Distinguished sponsors include Groupe TD, Straight Vodka, Hera Beauty Products, Jamaica Tourism, and ALT Hotel – Griffintown. New partners include Energy XXL and CKUT 90.3 FM, alongside Soccer IQ.
Festival Details
- What: Free Caribbean cultural festival + Soccer Fiesta
- Where: Clock-Tower Quay, Old-Port of Montreal (STM: metro Place D’Armes)
- When: July 9–12, 2026 (12 PM–11 PM daily)
- Admission: Free (some activities may be ticketed)
- More Information: totc.ca
“A Taste of the Caribbean is an experience for all your senses,” said Cezar Brumeanu, Executive Producer of the festival. “Soccer unites the world. Culture unites people. In Montréal this summer, we’re bringing both together!”