– Childcare win. The recently passed “self” aria-label=”Go to https://fortune.com/2025/07/04/trump-signs-one-big-beautiful-bill-into-law-what-that-means-for-your-money/” class=”sc-19cc8fd2-0 iHosVH”>One Big Beautiful Bill” will have far-reaching effects on everything from self” aria-label=”Go to https://fortune.com/2025/07/09/no-tax-on-tips-overtime-explained-trump-budget/” class=”sc-19cc8fd2-0 iHosVH”>income taxes to student loans to immigration. One under-covered aspect of the law: It also includes billions of dollars in childcare-related tax cuts, a rare win for a pocketbook issue that Washington typically overlooks.
The key to winning the investment, says Reshma Saujani, CEO of advocacy institution Moms first, was getting businesses on board and appealing to voters across the political spectrum. knowing the tax bill would be the first big chance in the second Trump administration to address childcare, Saujani says the organization focused on building a strategy that involved over 200 businesses and bipartisan parents advocating for federal relief. Earlier this year, representatives from over 50 employers, including UPS, Toyota, and Mazda, traveled to Capitol hill to meet wiht legislators and demand action. Actually, saujani was “overwhelmed” by the willingness of businesses to help.”Childcare, as you know, has been seen as a personal problem for women and workers, but not an economic imperative,” Saujani says. “We knew we needed to get businesses to make the case…when we were in those offices, many of the Republicans and the Democrats, quite frankly, noted that this was the first time businesses had ever been in their office to advocate for childcare.”
While it’d be easy to give up on the goal during a Republican administration-the party has been resistant to expanding childcare and paid leave policies-Saujani and self” aria-label=”Go to https://fortune.com/2025/01/28/trump-child-care-jd-vance-moms-first/” class=”sc-19cc8fd2-0 iHosVH”>Moms First pushed ahead: Since January, they partnered with a conservative pollster to better understand what messaging would get across in the administration and helped get 25,000 parents to tell lawmakers that childcare should be a priority, along with their visits to Congress. The fact that businesses are so eager to help and Republicans expanded the tax breaks shows how salient the issue has become for families of all political stripes.”We knew we needed to make clear that childcare was the linchpin of affordability. This president and Congress had gotten elected on affordability,” she says.
The strategies worked. The tax breaks included in the bill that Moms First advocated for include:
* The Child and Dependent Care Tax Credit, or CDCTC:
- Rose’s turn. WPP, the multinational advertising group, has named Cindy rose as its next CEO. Rose currently serves as the COO of Microsoft’s global enterprise business. She’ll be taking over for Mark Read, who has led the company for the past seven years.
- An American upset. Amanda Anisimova, an American tennis player and 13th seed at Wimbledon, defeated number one seed Aryna Sabalenka in the semi-finals on Thursday. Anisimova moves on to the final, where she’ll compete against Iga Swiatek on Saturday. At 23, Anisimova is the youngest American woman to make it to the Wimbledon final since Serena Williams.
- Moët Hennessy under fire. Moët Hennessy, LVMH’s drinks division, is facing accusations of sexual harassment, gender discrimination, and unfair dismissal in a whistleblower lawsuit. Other staff members say it’s part of a pattern at the company.
MOVERS AND SHAKERS
- Bespoke Partners, an executive recruiting and leadership advisory firm, announced the promotion of Jenny Gray to partner. She most recently served as senior vice president in the company’s CEO practice.
- BrainXell, a biotechnology company specializing in central nervous system disease models, appointed Katherine Vega Stultz as CEO and board director. She previously served as the CEO and president of Ocelot Bio.
- First U.S. Community Credit Union named Jennifer Wilkinson as its first chief lending officer.
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