Olaplex Bolsters Leadership with New COO and CMO Appointments
Olaplex Holdings, Inc. (NASDAQ: OLPX) announced the appointments of Catherine Dunleavy as Chief Operating Officer and Chief Financial Officer, and Katie Gohman as Chief Marketing Officer, signaling a strategic move to strengthen its executive team and drive future growth. The appointments were made public on July 11, 2024.
Catherine Dunleavy: A Consumer Brands Veteran
Catherine Dunleavy joins Olaplex with over two decades of experience in leading consumer brands. Prior to Olaplex, she served as President of Away, and previously as Chief Financial Officer at the same company. Her career also includes tenures at Nike, Comcast, NBCUniversal, and GE. Olaplex stated that in her role as COO and CFO, Dunleavy will oversee the company’s business operations, aligning functions to execute strategy and improve results.
Katie Gohman: Prestige Retail and Beauty Expertise
Katie Gohman brings extensive experience in marketing and brand leadership within the prestige retail and beauty sectors. Her career began at L’Oréal and progressed through leadership positions at Ralph Lauren, Coach, and most recently as CMO at Marc Jacobs. According to Olaplex, Gohman will lead the execution of global marketing efforts, aiming to increase brand awareness and engagement with both stylists and consumers.
CEO Comments on the Appointments
Amanda Baldwin, Chief Executive Officer of Olaplex, expressed her enthusiasm for the new additions to the team. “I am thrilled to welcome these two talented executives to OLAPLEX as we continue developing a strategy that is designed to harness OLAPLEX’s many strengths and enables our Company to achieve its true potential,” Baldwin stated. She further highlighted Dunleavy’s proven leadership and track record of strategic execution at prominent brands.
Olaplex and TikTok Strategy
While initially a platform for hair care and beauty tutorials, Olaplex is expanding its presence on TikTok. Catherine Dunleavy indicated the brand is adding to its educational content on the platform. MSN reports this shift reflects a broader trend of retailers utilizing TikTok Shop for sales growth.