Peacock Nears Profitability as Comcast Reports Strong 2025 Results
Comcast’s streaming service, Peacock, is showing significant progress towards profitability, according to the company’s latest financial reports. While still operating at a loss, Peacock dramatically reduced its quarterly and annual losses in 2025, fueled by subscriber growth and key sports content.
In Q4 2025, Peacock reported a loss of $552 million, a ample improvement compared to the more than $565 million lost in each quarter of 2023. Earlier in the year, Q2 2025 saw losses dip as low as $101 million. Full-year revenue for Peacock reached $5.4 billion, a 10% increase year-over-year, with the streamer cutting its annual loss by $700 million, including the impact of NBA rights.
Comcast CFO Jason Armstrong stated that Peacock has “reached meaningful scale” and anticipates “meaningfully improved” losses in 2026.
The overall media segment, which includes Peacock alongside linear networks (domestic and international), generated $7.6 billion in revenue for the quarter, despite a segment loss of $122 million.
A key driver of future growth is expected to be NBC’s broadcast of major sporting events. The network will host three major events in 2026: the Winter Olympics in Milan Cortina, the FIFA World Cup (via Telemundo), and the NFL super Bowl. Advertising sales for these events are already exceeding expectations, with Super Bowl inventory sold out as early as September 2025 and Winter Olympics inventory sold out in January 2026, setting a new revenue record.