Peigin Crowley, founder of global luxury spa brand Ground, believes sleep is more than just rest; it’s essential for “repair and reset.” Speaking to [Your Publication Name], Crowley emphasizes that prioritizing sleep, especially early to bed, can significantly impact our overall well-being and longevity.
The Power of Sleep
Crowley, a busy entrepreneur and mother of two, practices what she preaches. She aims for bed by 9:30 pm and asleep by 10 pm, waking up by 6 am. “I can have a full day’s work done by 11 am,” she shares. “All my energy is in the morning – I can’t put my mind to anything after 3.30 pm!” This early-to-bed routine, she believes, is key to her success and energy levels.
“You have to seduce sleep in,” Crowley advises, highlighting the importance of setting the stage for a restful night. She suggests a warm bath to help lower body temperature and encouraging as much early daylight exposure as possible.
From Pandemic Insight to Groundbreaking Spa Solutions
Crowley’s commitment to sleep and wellness wasn’t always a career focus. During the pandemic, when two spa projects she was involved in stalled, she experienced peri-menopausal symptoms, prompting introspection and research. This period of reflection led to the creation of Ground, her spa brand focused on “finding that inner balance and building resilience.”
While Ground’s premium products grace luxurious hotels worldwide, Crowley emphasizes inclusivity, particularly for cancer patients.
“We’ve been doing this for a while. I could see so many cancer patients, those having chemo, being turned away from spas, even if they had a note from their doctor.”
She explains, “They were being excluded because of insurance reasons, so we had to right that. So we educate therapists on how to work with people who might have scar tissue, someone who may have an infection in their nails from chemo, irritation on scalp, right down to details like their position on the bed.”
This dedication resulted in Barróg, a collection of dermatologically-tested products specifically designed for cancer patients, offering soothing and comforting relief during treatment.
Crowley’s message resonates beyond physical wellness. She advocates for prioritizing preventative care, promoting “health span rather than life span” through mindful daily habits. “Small changes in our daily habits can create incredible results,” she emphasizes. ” So as well as recognizing red flags like burn-out, we should also try building green flags, like resilience.”
Ground’s products, sustainably handcrafted in Cork, Ireland, are gaining international recognition, expanding into markets like Singapore, Vietnam, and Japan. Crowley’s unique blend of entrepreneurial spirit, wellness expertise, and advocacy for inclusivity makes her a force to be reckoned with in the spa industry.
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