PFL Names Gorilla Energy as Official Energy Drink Partner in Multi-Year Deal
The Professional Fighters League (PFL) has announced a multi-year partnership with Gorilla Energy, designating the brand as its official energy drink partner across North America, the Middle East, and North Africa (MENA). The agreement includes on-site branding at live events, VIP experiences, and the launch of co-branded cans in 2027.
The deal aligns with PFL’s growing commercial footprint. John Martin, PFL CEO, highlighted the partnership’s timing, noting the organization’s upcoming “stretch of four title fights across six events in eight weeks.” The first event, PFL San Diego, is scheduled for this Saturday, with subsequent bouts in Austin, Washington D.C., and New York through July.
Gorilla Energy will also serve as the presenting partner of PFL weigh-ins and the PFL Between Rounds program, the exclusive PFL shoulder program. Misha Lifschitz, Gorilla Energy co-founder, emphasized the brand’s focus on “authentic connections with athletes and fans,” citing PFL’s role in “redefining the future of combat sports.”
Key Terms and Timeline of the Partnership
The partnership includes several tangible elements:
- Event Branding: Gorilla Energy will be featured across all physical touchpoints during PFL live events in the U.S. and MENA regions.
- VIP Experiences: The brand will offer VIP packages and experiences during PFL live events, with behind-the-scenes access and experiences.
- Co-Branded Products: Starting in 2027, Gorilla Energy will be launching and distributing PFL co-branded cans.
- Programming Sponsorship: Gorilla Energy will become the presenting partner of official weigh-ins and the presenting partner of PFL Between Rounds, the exclusive PFL shoulder program.
The agreement follows PFL’s recent addition of Govx, the e-commerce site for military, public service, and government personnel, as a new sponsor for the 2026 season.
Why the Partnership Matters for PFL and Gorilla Energy
For PFL, the deal aligns with its efforts to solidify its position in the MMA market. By partnering with Gorilla Energy, PFL gains a presence in MENA.
Upcoming PFL Events and Season Schedule
PFL’s upcoming summer series slate of events includes six events, with title fights scheduled in San Diego, Austin, Washington D.C., New York, Charlotte, and Tampa. The promotion’s CEO, John Martin, described the schedule as “one of the most exciting times in the company’s history,” citing the intensity of back-to-back title bouts.
The partnership with Gorilla Energy is expected to enhance fan experiences at these events, with the brand’s VIP packages offering unique access.
Context Within PFL’s Commercial Growth
PFL’s sponsorship portfolio has expanded by adding Govx as a new sponsor for the 2026 season.