Samsung Extends Reign as World’s Top TV Brand to 20 Years
Samsung Electronics has solidified its position as the global leader in the television market, marking an unprecedented 20th consecutive year at the top. This milestone underscores the company’s sustained innovation and consumer trust in the television industry.
Dominating Market Share in 2025
According to market research firm Omdia, Samsung held a 29.1% share of the global TV market in 2025 [Samsung Newsroom]. This dominance extends to the premium segment, where Samsung leads with a 54.3% market share for TVs priced over $2,500 and a 52.2% share for those exceeding $1,500 [Samsung Newsroom].
A History of Innovation
Samsung first claimed the top spot in 2006 with its Bordeaux TV and has consistently pushed the boundaries of television technology since then. Key innovations include:
- 2009: Accelerated the transition to LED TVs, improving energy efficiency and display slimness.
- 2011: Introduced Smart TVs, transforming televisions into connected entertainment hubs.
- 2015: Launched The Serif, a design-focused TV that integrated seamlessly into living spaces.
- 2017: Pioneered the Art TV category with The Frame, allowing screens to function as customizable digital art canvases.
- 2017: Introduced QLED TVs powered by quantum dot technology, setting new benchmarks in picture quality.
- 2018: Launched 8K TVs, delivering four times the resolution of 4K.
- 2020: Introduced MICRO LED technology, advancing self-emissive display innovation for ultra-large screens.
Continued Investment in Premium Technologies
Samsung is continuing to invest in next-generation display technologies, including Micro RGB, OLED, and Neo QLED, to enhance picture quality and performance [Samsung Newsroom]. The company is also expanding its Mini LED offerings to bring advanced display performance to a wider range of price points. Samsung is integrating AI-powered processors and intelligent features to optimize picture, sound, and personalization in real-time.
Industry Leadership and Consumer Trust
“When consumers choose a TV, they’re choosing a brand they can trust for years to come,” said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics [Samsung Newsroom]. Samsung’s two decades of global leadership reflect this trust, built on engineering excellence and premium innovation.
Looking Ahead
As competition in the television market intensifies, particularly from Chinese manufacturers [Choose TV], Samsung remains focused on delivering cutting-edge technology and maintaining its position as the industry leader. The company’s continued investment in research and development will be crucial in shaping the future of television.