# Samsung Is Altering Teh Deal, And You Might Not Like It
If I had to pick one iconic line spoken by Darth Vader in the *Star Wars* franchise, it would be this one.
The confident evil of a villain who calmly acknowledges that the deal struck with him is changing and ther is nothing that can be done about it strikes a chord. WhatS odd is that we don’t seem to want to acknowledge that this is precisely what is going on across the world of IoT devices that are updated and changed after the purchase of a device has been made.
Weeks ago,we discussed a pilot program from Samsung to inject advertisements onto the screens of its smart fridges. Based on public feedback, the pilot program went over like a fart in church, with many people complaining that this was a material change to a purchased product with consumers having to jump through hoops to not have to suddenly suffer an advertisement barrage. This wasn’t the deal that customers made when thay bought their fridge.
Samsung’s response has been Vader-esque: “I’m altering the deal. Pray I don’t alter it further.” What was a pilot program is now an official update from the company, with the ad program going live this week.
> The ads will be shown on Samsung’s 2024 Family Hub smart fridges. As of this writing, Samsung’s Family Hub fridges have MSRPs ranging from $1,899 to $3,499. The ads will arrive through a software update that Samsung will start issuing this month and display on the fridge’s